Advertising Law Newsletter - May 25, 2011

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In this issue: Facebook Updates Promotion Rule, Expands Options for Marketers; Sweepstakes Entry Form Does Not Establish a Business Relationship for Telemarketing; Father Sues Facebook for Using Son’s Image; FTC Settles Over Failure to Secure Client’s Info; and CARU: Product First, Premium Secondary.

Excerpt from 'Facebook Updates...':

Changes include the allowance of a purchase for consumers to enter a promotion as well as opening up offers to minors under the age of 18. In addition, products like alcohol, dairy, firearms, gambling, gasoline, prescription drugs and tobacco are all newly eligible for promotions.

“We have simplified [the Guidelines] to make them easier to understand and consistent with the format of other Facebook terms and policies,” the company said in a post on its site.

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