Advertising Law -- April 27, 2012


In This Issue:

Duracell Battery Class Action Lawsuit; Class Action Settlement Seeks To “Stop” GameStop’s Allegedly Deceptive Marketing Practices; Commercial Email with Falsified or Misrepresented Header Information Violates Anti-Spam Law; NAD Recommends ConAgra and Colgate Cease Making Certain Claims About Lasagna and Toothpaste Products; FTC Orders Alcoholic Beverage Manufacturers to Provide Advertising Data for Agency’s Study; and Noted and Quoted... Advertising Age Turns to Chris Cole for Analysis on Consumer Fraud Class Action Trends.

Excerpt from Duracell Battery Class Action Lawsuit

A federal class action lawsuit has been filed against Duracell and its parent corporation, Procter & Gamble (P&G), alleging violations of the California Consumer Legal Remedies Act and Unfair Competition Law.

In James Collins v. Duracell, Inc. and The Procter & Gamble Company, Duracell and P&G are accused of engaging in deceptive conduct and false advertising by claiming that Duracell Ultra Advance and Ultra Power premium batteries last longer than Duracell’s competing, less expensive batteries.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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