Advertising Law -- April 27, 2012

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In This Issue:

Duracell Battery Class Action Lawsuit; Class Action Settlement Seeks To “Stop” GameStop’s Allegedly Deceptive Marketing Practices; Commercial Email with Falsified or Misrepresented Header Information Violates Anti-Spam Law; NAD Recommends ConAgra and Colgate Cease Making Certain Claims About Lasagna and Toothpaste Products; FTC Orders Alcoholic Beverage Manufacturers to Provide Advertising Data for Agency’s Study; and Noted and Quoted... Advertising Age Turns to Chris Cole for Analysis on Consumer Fraud Class Action Trends.

Excerpt from Duracell Battery Class Action Lawsuit

A federal class action lawsuit has been filed against Duracell and its parent corporation, Procter & Gamble (P&G), alleging violations of the California Consumer Legal Remedies Act and Unfair Competition Law.

In James Collins v. Duracell, Inc. and The Procter & Gamble Company, Duracell and P&G are accused of engaging in deceptive conduct and false advertising by claiming that Duracell Ultra Advance and Ultra Power premium batteries last longer than Duracell’s competing, less expensive batteries.

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