Advertising Law - January 6, 2012


In This Issue:

Toothpaste, Juice Targets of New False Advertising Suits; FTC Settles Flash Cookies Action; Federal Food Marketing Guidelines Confront Hurdle; NAD Inquiry Leads to Mascara Ad Yank; Senate Seeks to Delay Implementation of ICANN’s New Domain Names; Defendants Found in Contempt for Violation of FTC Order; Congressional Updates: VPPA Amendment Passes, Battle Over SOPA; and Happy 5th Birthday, CFBAI!

Excerpt from Toothpaste, Juice Targets of New False Advertising


Two new class action suits were recently filed against Procter & Gamble and Walgreen Co. over toothpaste and juice products.

Following a National Advertising Division decision that recommended P&G modify claims for its Crest Sensitivity Treatment & Protection toothpaste, a plaintiff filed suit alleging false advertising.

Please see full article below for more information.

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