Advertising Law - January 6, 2012


In This Issue:

Toothpaste, Juice Targets of New False Advertising Suits; FTC Settles Flash Cookies Action; Federal Food Marketing Guidelines Confront Hurdle; NAD Inquiry Leads to Mascara Ad Yank; Senate Seeks to Delay Implementation of ICANN’s New Domain Names; Defendants Found in Contempt for Violation of FTC Order; Congressional Updates: VPPA Amendment Passes, Battle Over SOPA; and Happy 5th Birthday, CFBAI!

Excerpt from Toothpaste, Juice Targets of New False Advertising


Two new class action suits were recently filed against Procter & Gamble and Walgreen Co. over toothpaste and juice products.

Following a National Advertising Division decision that recommended P&G modify claims for its Crest Sensitivity Treatment & Protection toothpaste, a plaintiff filed suit alleging false advertising.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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