Advertising Law Newsletter - July 28, 2011

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In this issue: Manatt Partner Ivan Wasserman to Lead Webinar on FDA/FTC Regulations Governing Functional Foods; New, Uniform Criteria for CFBAI Members; Suits Over Group Texting Services; S.C. Johnson Settles Windex “Greenwashing” Suits; eBay Could Be Liable for Trademark Infringement in EU; and NAD Considers Bayer’s Calcium Supplement Claims.

Excerpt from 'New, Uniform Criteria...':

The Council of Better Business Bureaus’ Children’s Food and Beverage Advertising Initiative has announced new uniform criteria designed to further strengthen the efforts to self-regulate child-directed food advertising.

The 17-member CFBAI – which includes companies such as McDonald’s Corp., Sara Lee, and Unilever – helped develop the criteria over a year-long process, with the aid of top food industry scientists and nutritionists who took into account U.S. dietary guidelines.

Please see full publication below for more information.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Manatt, Phelps & Phillips, LLP | Attorney Advertising

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