Advertising Law - August 25, 2011

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In This Issue:

Opposition to ICANN’s New Domain Name Plan; “No Reasonable Interpretation” That Havana Club Is Cuban Rum; Facebook: “Like” Statements Are Protected By the First Amendment LG Loses Battle over Steam Dryers; and Noted and Quoted...Environmental Leader Taps Christopher Cole to Discuss Green Marketing Enforcement Trends

Opposition to ICANN’s New Domain Name Plan

The Internet Corporation for Assigned Names and Numbers (ICANN) is facing controversy over its plan to create new, generic top-level domain names.

In an attempt to increase Internet address endings, ICANN approved a plan that would allow entities to purchase domains like “.starbucks” or “.ford.” The entity could then expand the domain with pages like “frappucino.starbucks” or “mustang.ford.” An application fee costs $5,000, which would be credited toward the evaluation fee of $185,000.

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