Advertising Law Newsletter - August 4, 2011

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In this issue: Manatt's Linda Goldstein to Present at WOMMA Webinar on Latest Marketing Issues Relating to Social Media; Industry Fights Government’s Nutrition Guidelines; Tweet This: Mendenhall Sues Over Terminated Endorsement Deal; Got Milk? Muscle Milk Doesn’t; and Marketers of Payday Loan Scheme Must Pay FTC $4.8M.

Excerpt from 'Industry Fights...':

A coalition of advertising groups and members of the food industry are stepping up their fight against proposed nutrition guidelines issued earlier this year by the federal government.

In April, the Interagency Working Group – comprised of the Federal Trade Commission, the Food and Drug Administration, the Centers for Disease Control, and the Department of Agriculture released a preliminary report suggesting a set of guidelines for nutrition criteria on foods marketed to children and teenagers. While the proposed guidelines would be self-enforcing, groups like the American Association of Advertising Agencies, the Association of National Advertisers, and honorary member the Grocery Manufacturers Association, as well as companies including General Mills, Kellogg, Time Warner, and Viacom, have joined together to object.

Please see full publication below for more information.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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