In This Issue:

*Q&A: What False Advertising and Trademark Plaintiffs Need to Know Following Landmark eBay Decision

*E=mc2, or the Publicity Rights of Albert Einstein

*Microsoft Announces Targeted Health Ads

*$1.5M for FTC in Latest Acai Berry Settlement

*New on the Hill: Anti-“Cramming” Bill and a Warning for Violent Video Games

*6th Circuit Decision Splits the Courts on Antismoking Law

Excerpt from Q&A: What False Advertising and Trademark Plaintiffs Need to Know Following Landmark eBay Decision

The Supreme Court’s 2006 landmark decision in eBay changed the landscape regarding injunctive relief in patent cases, where injunctive relief had long been the norm. Attorneys who deal with advertising issues need to understand how eBay has also changed the landscape for advertising litigation.

This week our newsletter editors asked Manatt partner Tom Morrison – a nationally renowned false advertising and trademark litigator – about the impact of eBay on false advertising and trademark cases, and what companies need to do to secure injunctive relief in these cases.

Editors: What precisely happened in eBay?