Advertising Law Newsletter - April 15, 2011


In this issue: The Buzz Over Privacy Continues with Google FTC Settlement; Power Balance Reaches $57 Million Settlement Over False Marketing; FTC Commissioner: Do-Not-Track Not Endorsed by Agency; LinkedIn Sued Over Cookies; and Noted and Quoted...Linda Goldstein Cautions Brands on Twitter Imposters.

Excerpt from 'The Buzz...':

Marking the first time the Federal Trade Commission has required a company to implement a comprehensive privacy program, the agency entered into a proposed settlement with Google over its Buzz social networking feature.

Last February Google launched Buzz to instant criticism. When originally presented, Buzz was automatically added to all users of Gmail, Google’s e-mail system. The program then turned users’ frequent e-mail contacts into followers and made photos and information public by default.

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