Advertising Law Newsletter - April 15, 2011

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In this issue: The Buzz Over Privacy Continues with Google FTC Settlement; Power Balance Reaches $57 Million Settlement Over False Marketing; FTC Commissioner: Do-Not-Track Not Endorsed by Agency; LinkedIn Sued Over Cookies; and Noted and Quoted...Linda Goldstein Cautions Brands on Twitter Imposters.

Excerpt from 'The Buzz...':

Marking the first time the Federal Trade Commission has required a company to implement a comprehensive privacy program, the agency entered into a proposed settlement with Google over its Buzz social networking feature.

Last February Google launched Buzz to instant criticism. When originally presented, Buzz was automatically added to all users of Gmail, Google’s e-mail system. The program then turned users’ frequent e-mail contacts into followers and made photos and information public by default.

Please see full publication below for more information.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Manatt, Phelps & Phillips, LLP | Attorney Advertising

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