Advertising Law Newsletter - March 28, 2011

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In this issue: CBBB Steps Up Online Enforcement; Judge Halts Enforcement of Colorado E-Commerce Law; Courtney Love Settles Twitter Defamation Suit; and Four Loko Faces Class Action Over Deceptive Marketing.

Excerpt from 'CBBB Steps Up Online Enforcement':

The Council of Better Business Bureaus (CBBB) announced plans to increase monitoring and enforcement of the advertising industry’s online activities.

The Internet-based Advertising Accountability Program monitors the marketplace for compliance with the industry principles, the Self-Regulatory Program for Online Behavioral Advertising.

The self-regulatory principles require companies to provide “enhanced notice” to consumers and utilize an icon for interest-based ads, signaling to consumers that the site may be collecting their data. Consumers can also click on the icon, a lower-case “i” with a triangle around it, to receive more details about the advertiser’s data collection practices and choose to opt-out of future targeted advertising.

Please see full publication below for more information.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Manatt, Phelps & Phillips, LLP | Attorney Advertising

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