Advertising Law Newsletter - March 28, 2011

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In this issue: CBBB Steps Up Online Enforcement; Judge Halts Enforcement of Colorado E-Commerce Law; Courtney Love Settles Twitter Defamation Suit; and Four Loko Faces Class Action Over Deceptive Marketing.

Excerpt from 'CBBB Steps Up Online Enforcement':

The Council of Better Business Bureaus (CBBB) announced plans to increase monitoring and enforcement of the advertising industry’s online activities.

The Internet-based Advertising Accountability Program monitors the marketplace for compliance with the industry principles, the Self-Regulatory Program for Online Behavioral Advertising.

The self-regulatory principles require companies to provide “enhanced notice” to consumers and utilize an icon for interest-based ads, signaling to consumers that the site may be collecting their data. Consumers can also click on the icon, a lower-case “i” with a triangle around it, to receive more details about the advertiser’s data collection practices and choose to opt-out of future targeted advertising.

Please see full publication below for more information.

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