Advertising Law - December 21, 2011


In This Issue:

Manatt Partner Linda Goldstein to Serve as Faculty at ACI’s National Forum on Advertising Law; SPECIAL FOCUS: The FTC Declines to Bring Action Against Advertiser for Blogging Campaign; California Book Sales Subject to New State Law, Possible Liability; Settlement Over Organic Cosmetics; and FTC Commissioner Reviews a Year in Privacy.

Excerpt from SPECIAL FOCUS: The FTC Declines to Bring Action

Against Advertiser for Blogging Campaign

The Federal Trade Commission (FTC) recently decided not to pursue enforcement action against Hyundai Motor America in connection with a campaign it initiated whereby bloggers were provided gift certificates as an incentive to include links to the car manufacturer’s Web site in their blogs and/or comment about Hyundai ads aired during Super Bowl XLV.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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