In This Issue:
Manatt Partner Linda Goldstein to Serve as Faculty at ACI’s National Forum on Advertising Law; SPECIAL FOCUS: The FTC Declines to Bring Action Against Advertiser for Blogging Campaign; California Book Sales Subject to New State Law, Possible Liability; Settlement Over Organic Cosmetics; and FTC Commissioner Reviews a Year in Privacy.
Excerpt from SPECIAL FOCUS: The FTC Declines to Bring Action
Against Advertiser for Blogging Campaign
The Federal Trade Commission (FTC) recently decided not to pursue enforcement action against Hyundai Motor America in connection with a campaign it initiated whereby bloggers were provided gift certificates as an incentive to include links to the car manufacturer’s Web site in their blogs and/or comment about Hyundai ads aired during Super Bowl XLV.
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