Advertising Law -- August 24, 2012

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In This issue:

Long-Running False Advertising Class Action Resolved with $3.3 Million Payment; FTC Issues Record Fine Against Google; Jiffy Lube Agrees to $47M Tune-Up in Spam Text Suit; Coppertone’s Claims Burned Consumers, Suit Alleges; Blockbuster Settles for Policy Changes, No Cash; and FTC Pays Back Consumers Duped by Sweepstakes Scam.

Excerpt from Long-Running False Advertising Class Action Resolved with $3.3 Million Payment

Brain Research Labs, LLC (BRL) has successfully resolved the lawsuits relating to its dietary supplement product Procera AVH. Manatt partners Robert Platt and Bruce Kelson and associate Adrianne Marshack represented BRL and affiliated individuals and entities in California and New Jersey class action litigation, with assistance from partner Benjamin Shatz and counsel Kenneth Friedman.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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