Advertising Law -- July 20, 2012


In This Issue:

Manatt Partner Ivan Wasserman Invited to Present at Nutrition Business Journal Summit; Senators Debate Online Self-Regulatory Regime; FTC Releases Report on "Up To" Claims; Update: California Court Dismisses False Advertising Class Action Against Cosmetic Companies; Court Dismisses Class Action Against Taco Bell; Hot-Button Issue: Children's Privacy; and Noted and Quoted. . . Response Magazine Turns to Marc Roth on Consumer Data Privacy Developments.

Excerpt from Senators Debate Online Self-Regulatory Regime

At a hearing before the Senate Commerce Committee in late June, “The Need for Privacy Protections: Is Self-Regulation Adequate?”, legislators debated the efficacy of the online advertising industry's self-regulatory regime. The hearing follows a Commerce Committee hearing in May of this year that examined the recent privacy reports issued by the Obama Administration and the Federal Trade Commission.

Please see full issue below for more information.

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