Advertising Law -- June 14, 2012


In This Issue:

Q&A: Guide to a Healthy Social Media Diet — What Should You Really Tweet?; #DoNotTrack: Twitter to Let Users Choose Not to be Followed; Dish’s “Hopper” Jumps into Court; “Siri, How Do I Defend Against a Class Action?”; TCPA Requires Permission From Current Phone Owner, Court Rules; FDA Warns Marketers of “Workout Boosters”; and Noted and Quoted . . . Ad Age and AdWeek Turn to Manatt Attorneys for Insight on Industry Developments

Excerpt from Q&A: Guide to a Healthy Social Media Diet — What Should You Really Tweet?

Companies in the health and nutrition industry are increasingly using social media platforms to engage consumers and promote brand loyalty. However, the best-laid strategic marketing plans may fail if they don’t include the recommended dose of legal and regulatory compliance and business acumen. To influence your chances of staying healthy, Penton Media has assembled a panel of authorities to participate in a unique educational certification program called “Social Media for the Health and Nutrition Industry.”

Please see full issue below for more information.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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