Advertising Law - November 11, 2011

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In This Issue:

Netflix Goes on the Offensive, Challenges VPPA; Companies Can Be Liable for Consumer Costs of Security Breach; NAD Reviews Allegra Ad Claims; Fiber = Processed Fiber for Ad Purposes; and Second Circuit: State Law Provides Time Limits for TCPA Suits

Excerpt from Netflix Goes on the Offensive, Challenges VPPA

Facing class actions and an inability to integrate with Facebook due to the Video Privacy Protection Act (VPPA), Netflix is going on the offensive against the law.

Under the VPPA, videotape service providers must destroy customers’ personally identifiable information “as soon as practicable, but no later than one year from the date the information is no longer necessary for the purpose for which it was collected.”

Please see full newsletter below for more information.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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