Advertising Law - October 26, 2011

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In This Issue:

Verizon’s Geographical Advertising Program Faces Controversy; FTC: Revisions Coming to Guidelines on Marketing Food to Children; Alba Files Suit to Protect Publicity Rights Against Belly Bandit; and Insole Ads Lack Substantiation, ERSP Says.

Verizon’s Geographical Advertising Program Faces Controversy

Verizon announced a controversial new “advertising by geography” program that has already received negative reviews from lawmakers.

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