Advertising Law -- April 12, 2012


In This Issue:

Entertainment & Media Finance Attorney Jordan Lichtman Joins Manatt; FTC Settles with RockYou for Alleged Privacy Violations; To Pin or Not to Pin…That Is the Question; Were Those Jeans Really "Born in the USA"?; and FTC Slams the Phone on Deceptive Dialing.

Excerpt from FTC Settles with RockYou for Alleged Privacy Violations

The Federal Trade Commission announced a proposed settlement with online gaming company RockYou, which allegedly failed to maintain data security for its users and violated provisions of the Children’s Online Privacy Protection Act (“COPPA”).

In accordance with the settlement agreement, RockYou is required to (1) pay a $250,000 civil penalty, (2) implement and maintain a data security program, (3) submit to security audits by independent thirdparty auditors every other year for 20 years, and (4) delete information collected from children under age 13.

In addition, the company has been barred from future deceptive claims regarding privacy and data security and future violations of the COPPA Rule.

Please see full newsletter below for more information.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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