Advertising Law -- March 8, 2012

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In This Issue:

*Jordan's Suit Not a Slam Dunk

*Mobile App Makers Reach Agreement with California AG

*"Free" Offers Result in $359 Million FTC Settlement

*White House Issues "Bill of Rights" for Consumer Privacy

Excerpt from Jordan’s Suit Not a Slam Dunk

He may be a basketball legend, but Michael Jordan’s prowess on the court did not translate into a slam dunk in the courtroom.

In 2009, Jordan was inducted into the Basketball Hall of Fame. Sports Illustrated published a special commemorative magazine edition and asked various businesses to design a page for the issue.

Paying nothing, grocery chain Supervalu, parent to Chicago-based Jewel Food Stores, designed a page featuring the image of a pair of Air Jordans spotlighted on a hardwood basketball court. Accompanying text read...

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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