Advertising Law Newsletter - May 04, 2011

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In this issue: Manatt Partner Chris Cole to Provide Insight on Substantiating Green Marketing Claims at ACI Conference; Court: “Explicit and Repeated” Disclosures by Webloyalty Defeat Suit; Want To Bet? ESPN Pulls Gambling; A Tale of Two Meats; and Fourth Circuit Affirms An Injunction and $13.5 Million Verdict in Infant Formula Case.

Excerpt from "Manatt Partner Chris Cole...":

As the FTC ramps up its enforcement efforts for green marketing violations, it is crucial for companies to take a step back and assess these initiatives.

On May 24, 2011, Chris Cole, a partner in Manatt’s Green Marketing practice group, will take the stage at American Conference Institute’s Green Marketing Compliance Summit to explore “Avoiding Compliance Errors, Penalties, and Lawsuits: Substantiating Green Marketing Claims in a Precise Yet Cost-Effective Manner.” He will provide insight on building a compliant green marketing program, mitigating the risk of competitor suits through claim substantiation transparency and determining when it is beneficial to challenge testing results. Chris will also outline cost-effective methods to disprove claims.

Please see full publication below for more information.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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