Advertising Law Newsletter - May 04, 2011

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In this issue: Manatt Partner Chris Cole to Provide Insight on Substantiating Green Marketing Claims at ACI Conference; Court: “Explicit and Repeated” Disclosures by Webloyalty Defeat Suit; Want To Bet? ESPN Pulls Gambling; A Tale of Two Meats; and Fourth Circuit Affirms An Injunction and $13.5 Million Verdict in Infant Formula Case.

Excerpt from "Manatt Partner Chris Cole...":

As the FTC ramps up its enforcement efforts for green marketing violations, it is crucial for companies to take a step back and assess these initiatives.

On May 24, 2011, Chris Cole, a partner in Manatt’s Green Marketing practice group, will take the stage at American Conference Institute’s Green Marketing Compliance Summit to explore “Avoiding Compliance Errors, Penalties, and Lawsuits: Substantiating Green Marketing Claims in a Precise Yet Cost-Effective Manner.” He will provide insight on building a compliant green marketing program, mitigating the risk of competitor suits through claim substantiation transparency and determining when it is beneficial to challenge testing results. Chris will also outline cost-effective methods to disprove claims.

Please see full publication below for more information.

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