The Great Jakes Newsletter -- February 2011


The Great Jakes Newsletter - February 2011

*What my sinus doctor taught me about legal marketing

The author’s search for a medical specialist reveals much about how people are now finding professionals – including lawyers – in the age of the internet.

*Please, don’t hire a “Director of Social Media”

The biggest barrier to success in social media marketing is creating quality “thought leadership” content. A Director of Social Media probably won’t be able to help you with this.

*Introducing the law firm “Editor-in-Chief”

Here’s an idea: What if law firms employed an editorial professional to help attorneys craft compelling, readable, reputation-building content like articles and blog posts.

LOADING PDF: If there are any problems, click here to download the file.

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Great Jakes Marketing | Attorney Advertising

Written by:


Great Jakes Marketing on:

Readers' Choice 2017
Reporters on Deadline

"My best business intelligence, in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:

Sign up to create your digest using LinkedIn*

*By using the service, you signify your acceptance of JD Supra's Privacy Policy.

Already signed up? Log in here

*With LinkedIn, you don't need to create a separate login to manage your free JD Supra account, and we can make suggestions based on your needs and interests. We will not post anything on LinkedIn in your name. Or, sign up using your email address.