JD Supra Perspectives

LMA Body of Knowledge Ep. 1: A Blueprint for Professional Development in Legal Marketing & Business Development

Tune in as Ian Turvill (CMO, Freeborn & Peters LLP), moderator Holly Amatangelo (education director, LMA) and Tricia Lilley (CMO, Fox Rothschild LLP) discuss how the LMA's BoK helps legal marketers today and in the future; break…more

Business Development, Firm Leadership, LMAMKT, Professional Development, Young Lawyers

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I'm Embracing the Marketer of 2017 in Me - Are You?

Words of inspiration, the latest in series of 12 digital media posts by our friend at the Legal Marketing Association…more

Business Development, Content Strategy, Digital Media, Firm Leadership, LMAMKT

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When Do Virtual Currency Transactions Qualify for the 'Actual Delivery' Exception from the CFTC's Jurisdiction?

Commentary on the CFTC's proposed interpretation of the 'actual delivery' exception to cryptocurrencies, from two CFTC attorneys in their personal capacity…more

Bitcoin, Blockchain, CFTC, Commodities, Commodity Exchange Act (CEA)

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10 Business Development Tips for Attorneys

Ten easy-to-implement tips to enhance your business development efforts…more

Business Development, Business of Law, Firm Leadership, In-House Perspective, Law Firm Partners

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How Brand Development Increases the Value of Your Corporate Legal Department

Marketing and branding are terms typically not connected to legal departments. It's time to change this. …more

Corporate Counsel, In-House Perspective, LMAMKT, Marketing Perspectives, Professional Development

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12 Productivity Tips When Working from Home

Mark Beese with important, helpful, and do-able tips in the new normal: keeping your law firm running while working remotely…more

Coronavirus/COVID-19, Firm Leadership, LMAMKT, Marketing Perspectives, Professional Development

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Lawyers, Are You Effectively Climbing the Social Media Tree? [Infographic]

Here's what the social media climb looks like for professional services marketing and how the right approach can make it possible for you (and your team) to move from stuck to motivated and energized…more

Firm Leadership, Marketing Perspectives, Professional Development, Young Lawyers

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Changes Are Coming to the Legal Industry. Is That So Bad?

Jeff Berardi with a leadership perspective on what the future holds for law firms…more

Business of Law, Firm Leadership, Innovation, Law Firm Partners, LMAMKT

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Press Conferences: Tactics to Ensure Success - Law Firm Marketing Catalyst

Megan Braverman, Principal of Berbay Marketing & PR, is known for her ability to execute marketing campaigns that surpass business goals by immersing herself in clients’ operations, identifying what sets them apart from their…more

Content Strategy, LMAMKT, Marketing Perspectives

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What Do General Counsel Really Think About Our Marketing Efforts?

A recap from an LMA National conference panel: what general counsel use as criteria for selecting outside law firms…more

Business Development, Corporate Counsel, Firm Leadership, Popular

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Supporting Gender Diversity in the Legal Profession: Carly Alameda’s WISE Perspective

I want to see this group of women on the cutting edge of the evolving legal marketplace, coming up with new ideas and models for how law firms deliver better value to in-house counsel…more

Corporate Counsel, Diversity, In-House Perspective, Professional Development, Professional Networking

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Remove the Term "Non-Lawyer" in Legal Settings for a More Inclusive Legal Profession

The term "non-lawyer" needs to go. Rich Bracken and DeAnna Papedis explain…more

Business of Law, Firm Leadership, LMAMKT, Professional Development, Professional Networking

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Finding Calm in the Storm - Resilience in the Midst of the COVID-19 Crisis

The first in an ongoing series relating to how we cope personally, professionally, and collectively in the midst of this health crisis…more

Coronavirus/COVID-19, Firm Leadership, LMAMKT, Professional Development, Young Lawyers

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Nursing Home Ownership Correlates to Incidents of Abuse and Neglect

Due to persistent problems involving systemic nursing home abuse and neglect, CMS announced recent policy changes aimed at bettering nursing home care…more

Centers for Medicare & Medicaid Services (CMS), Elder Abuse, Elder Care, Long Term Care Facilities, Nursing Homes

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How To Drive Your Firm To Digital Marketing Success in 2018

The last in a series of 12 year-end posts published by LMA's Social & Digital Media SIG…more

Business of Law, Firm Leadership, LMAMKT, Marketing Perspectives

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What Metrics Do You Find Most Valuable When Tracking Social and Digital Media Successes?

Jennifer Simpson Carr writes the first post in an annual, year-end series produced by LMA's Social & Digital Media SIG…more

Content Marketing, Content Strategy, Digital Media, LMAMKT, Marketing Perspectives

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Beyond Experience Management Implementation: To Infinity and Beyond

The final in series of four articles on successful deployment of an Experience Management System by Rachel Shields Williams, Rachel Cohee, and Kieron Champion…more

Business of Law, Firm Leadership, LMAMKT, Strategic Planning

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The 3 Most Significant Tax Matters for Multinationals in 2014

What is the most significant tax consideration facing multinationals in 2014? That’s the question we recently put to leading tax advisors, asking for their quick take on the matter as we launch our new 'Need to Know' series…more

Corporate Taxes, FATCA, FBAR, IRS, Need to Know

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Beyond Experience Management Implementation: To Infinity and Beyond

The final in series of four articles on successful deployment of an Experience Management System by Rachel Shields Williams, Rachel Cohee, and Kieron Champion…more

Business of Law, Firm Leadership, LMAMKT, Strategic Planning

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How’d You Get That Job? Jared Cohen (@jaredcohe), VP Ops & GC at Kickstarter

I applied to almost every entry level job at any startup on either coast. If they had no jobs listed, I applied anyway. I figured I’d prove myself and work my way up…more

How'd You Get That Job, In-House Perspective, Professional Development

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From Anxious to Assured: How to Network with Confidence When You're Socially Anxious 

Signs that social anxiety may be hindering your networking, and how to fix it…more

Law Firm Partners, LMAMKT, Marketing Perspectives, Professional Conferences, Professional Development

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5 Ways to Help Your Blog Posts Stand Apart

An inside perspective: 5 ways lawyers can make their writing stand out in the noisy online landscape. …more

Content Marketing, Content Strategy, Inside Story, Marketing Perspectives, Professional Development

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Driving Organizational Change Within Your Law Firm: Collaboration, Consensus, and Buy-In

Collaboration, consensus and buy-in all serve a role in driving progress in law firms. Here's why and how…more

Business of Law, Firm Leadership, Law Firm Partners, LMAMKT, Strategic Planning

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"Get to Know Me!" - What Your Firm's Content Strategy Needs to Make It Successful...

Survey says: your firm's content strategy hinges upon what you know about your clients. Erik Crown with a marketing perspective…more

Content Marketing, Content Strategy, LMAMKT, Marketing Perspectives, Professional Development

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New Year's Goal to Write Thought Leadership? Follow These Tips for Getting it Media-Ready

Helen Croydon on common writing pitfalls to avoid to make your thought leadership media-ready…more

Content Marketing, LMAMKT, Marketing Perspectives, Professional Development, Young Lawyers

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Meet the Addicted Lawyer

Excerpt from the powerful opening to The Addicted Lawyer, a book of recovery by lawyer Brian Cuban…more

Popular, Young Lawyers

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Is The Peer Review Crisis A Patent Application Crisis?

Reproducibility is the cornerstone of peer-reviewed science. A surprisingly high percentage of major studies across various scientific disciplines cannot be reproduced…more

Entrepreneurs, Life Sciences, Patent Examinations, Patents, Peer Review

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How to Write Client Alerts That Stand Out

Write to be read! Clear, actionable takeaways for all writing lawyers by Laurie Cunningham, Baker McKenzie's Manager of Global Editorial Projects…more

Content Marketing, Content Strategy, Inside Story, LMAMKT, Marketing Perspectives

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JD Supra Announces 2018 Readers' Choice Awards

JD Supra's announcement of the 2018 Readers' Choice Awards in which 242 authors and firms are recognized in 26 categories, from among 50,000 who published on the platform in 2017…more

Firm Leadership, LMAMKT

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Implement Post-Matter Debriefs in Your Marketing Strategy to Stand Out From the Crowd

Rebecca Edwards Hnatowski and Beth Cuzzone look at the importance of post-matter client debriefs, and how to get them done…more

Business Development, Business of Law, Client Services, Firm Leadership, LMAMKT

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Under Pressure: Guidelines For Legal Marketers Writing COVID-19 Copy

Peter Darling with seven ways to support your lawyers in their essential communications/writing during this high-pressure time…more

Content Marketing, Content Strategy, Coronavirus/COVID-19, Firm Leadership, LMAMKT

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3 Ways to Increase Your Firm's Webinar Visibility & Registrations in 2021

Sandra Del Tiempo describes three easy ways to ensure that the right people are made aware of your upcoming virtual programs and events…more

Business Development, Content Marketing, Content Strategy, Digital Media, Firm Leadership

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Please Put On Pants: Gaining Team Trust in a Virtual World

How do teams stay connected or realign on goals in order to get back to operating at the highest level today? Melissa Delaney with a perspective…more

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Voice of the Client – Comments & Takeaways from a Thomson Reuters General Counsel Panel

Eric Dewey shares his notes, and valuable General Counsel insights, from the 30th Annual Thomson Reuters Marketing Partners Forum…more

Business of Law, Corporate Counsel, Firm Leadership, Inside Story, Law Firm Partners

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How to Educate your Team on the Value of JD Supra's Syndication

Maria Doyle shares tips on leveraging JD Supra success inside your organization and connecting with your JD Supra readers…more

Business Development, Content Marketing, Content Strategy, LMAMKT, Marketing Perspectives

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How (And Why) to Personalize Your Lawyer-Client Connections

Getting to know the personal interests, concerns, and desires of the people for whom you do legal work is essential…more

Business Development, Client Services, Firm Leadership, Professional Development, Young Lawyers

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Unpacking the Future of Legal Tech at the Legal Innovators Conference

Damian Durrant provides a recap of the major themes and insights that sparked interest throughout the recent Legal Innovators Conference in San Francisco…more

Business of Law, Firm Leadership, Law Firm Partners, Legal Technology, LMAMKT

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Planning For Black History Month At Your Firm: It’s Late, But Not Too Late

Lawyer, author, and anti-racism educator Paula Edgar offers insights and guidance on celebrating, supporting, and sustaining Black History within your firm…more

Business of Law, Diversity, Firm Leadership, Law Firm Partners, LMAMKT

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6 Tips to Keep Your Law Firm's Content Strategy on Track

Law firm content strategy is a process of trial, error, and trial again. Here's how to stay on track as you iterate…more

Business Development, Content Marketing, Content Strategy, Inside Story, LMAMKT

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Lawyers and Good Content: Building "Beautiful Relationships"

The significance and value of good content is not a novel concept in 2013—or ever for that matter. But four generations post-Casablanca, grabbing the attention span of purchasers of legal services belonging to the X, and now Y…more

Content Marketing, Firm Leadership, Marketing

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In-House Perspective: Innovation and Change Are Up to Us

If GCs and law departments want something to change, it is up to us to create that change. NetApp's Matt Fawcett with an in-house perspective…more

Business of Law, Corporate Counsel, Firm Leadership, In-House Perspective, Innovation

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GoldieBlox v. Beastie Boys: Something Here Doesn't Rhyme

Sometimes a legal dispute inspires the creative within. This is exactly what happened when I read about GoldieBlox Inc. suing Beastie Boys and producer Rick Rubin. As you may have seen in the press, GoldieBlox seeks declaratory…more

Beastie Boys, Fair Use, GoldieBlox, In-House Perspective, Legal Perspectives

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Mining Bitcoins After the IRS 'Property' Ruling – Nothing New Under The Sun

Well settled rules that govern the taxation of transactions involving the sale or exchange of property, or the issuance of property in exchange for services, also apply to convertible virtual currency…more

Bitcoin, IRS, Virtual Currency

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Sales Is a Five-Letter Word Attorneys Need to Learn

The sales skill set is incredibly important for professionals to learn, even though - especially even if - you’re not in sales…more

Business Development, Firm Leadership, Law Firm Partners, LMAMKT, Professional Development

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Five Recommendations For Lawyers to Stay Connected During the Coronavirus Outbreak

From Jonathan Fitzgarrald, five ideas for staying proactive with those who impact your business the most…more

Coronavirus/COVID-19, Firm Leadership, Law Firm Partners, LMAMKT, Marketing Perspectives

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What Fishing Can Teach You About Business Development

Pamela Foster with a perspective on the connection between fishing and law firm business development…more

Business Development, LMAMKT, Marketing Perspectives, Professional Development, Young Lawyers

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The De-Lawyering of Law Firms

The new law firm’s “engine room” is not comprised of collected lawyers, but of collected legal expertise, applied to client needs through the use of systems, processes, technology, and expert professionals, as well as of…more

Artificial Intelligence, Business Development, Corporate Counsel, Firm Leadership, Innovation

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LinkedIn for Law Firms - Strategies & Tips for Law Firm Profile Success

Law firm marketer Tom Gabor looks at the value a solid LinkedIn profile can offer in terms of search, visibility, recruitment, and even business development…more

Business Development, Content Strategy, Digital Media, LinkedIn, LMAMKT

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10 Key Takeaways for Law Firm Marketers from LMA Tech Midwest (Plus More...)

Why "Sit with different people" matters, among other LMA Tech takeaways for proactive legal marketers…more

Firm Leadership, LMAMKT, Marketing Perspectives

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Your Most Overlooked Profitable Resource? The Intrapreneurs

Good business sense: Rich Bracken and Megan Galloway dive into the most compelling reasons to support team members who find purpose in innovation…more

Diversity, Firm Leadership, Innovation, LMAMKT, Professional Development

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New Industry Report Reveals Legal Tech's Lack of Go-to-Market Know-How

Survey says: many legal tech companies lack a formal go-to-market strategy…more

Business of Law, Firm Leadership, LMAMKT, Marketing Perspectives, Strategic Planning

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Necessity is Bringing Change to In-house Legal - LeftFoot Podcast with Walmart's Alan Bryan

As part of our Executing Change series, focusing on in-house legal award winners and the changes they’ve implemented within their departments, we welcome back Alan Bryan, Wal-Mart’s Senior Associate General Counsel. Alan was…more

Business of Law, Corporate Counsel, Firm Leadership, Legal Operations, LMAMKT

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RFPs: Can We Learn to Love Them? Recap of NYLMA Legal Marketing Program

Key takeaways from a panel discussion on RFPs hosted recently by Legal Marketing Association's New York group…more

Business Development, Business of Law, Client Services, Firm Leadership, LMAMKT

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Writing to Understand the Issues and Help Others – Q&A with Top Thought Leader Priya Cherian Huskins

Read the latest in a series of Q&A discussions on successful thought leadership with recipients of JD Supra's 2023 Readers' Choice awards…more

Content Marketing, Content Strategy, Law Firm Partners, LMAMKT, Marketing Perspectives

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With Travel and Conferences Canceled, Shift to Podcasting to Build your Brand

Ioana Good offers six tips for launching a podcast that keeps you and your firm visible when travel and in-person networking is a non-starter…more

Content Marketing, Content Strategy, Digital Media, Firm Leadership, LMAMKT

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White Papers Can Serve as a Differentiator and Business Generator - Incorporate Them Into Your Firm's Content Lineup

In the world of one-minute reads and five-minute podcasts, there is still a place for the high-quality, durable content provided in white papers…more

Business Development, Content Marketing, Content Strategy, Firm Leadership, LMAMKT

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"Dear Fourth Year" - Lessons of an In-House Lawyer

Anthony Greco, Senior Corporate Counsel, writes a letter to himself as a fourth year wondering if his next career move is to go in-house…more

Corporate Counsel, Firm Leadership, In-House Perspective, Popular, Professional Development

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WTF Is ... Slack

The latest focus in Laura Toledo's "WTF Is..." series: Slack…more

Digital Media, LMAMKT, Marketing Perspectives, Professional Development

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How to Improve Your Old Blog Posts for New SEO Success - Law Firm Content Strategy

Step by step guide how to capitalize on your firm's older, rankable blog posts by modifying them to fit today's ranking algorithm…more

Content Marketing, Content Strategy, Marketing Perspectives, SEO

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Why Your Law Firm Should Build a Media Company – The Thought Leadership Project

Law firms sell expertise, and the best way to showcase expertise through marketing is to produce thought-leadership content. Most firms do that to some extent already. However, in this episode of the Thought Leadership…more

Business Development, Content Marketing, Content Strategy, Firm Leadership, LMAMKT

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Marketing Perspective: How to Pitch Partners on a New Initiative

Marketers need to prepare for our own internal pitches with the same thought and care that we ask our lawyers to give to their own BD pitches. Here's how…more

Business of Law, Firm Leadership, Inside Story, LMAMKT, Marketing Perspectives

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Four Quick & Easy Ways to Build Your Profile and Reach Potential Clients

Rebecca Edwards Hnatowski shares four, quick, easy, and actionable ways to elevate your profile and effectively connect with clients and prospects…more

Law Firm Partners, LMAMKT, Marketing Perspectives, Professional Development, Professional Networking

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Making Miracles Happen - 5 New Clients In 18 Days

Q&A with marketer extraordinaire Jon Holden, the latest in a series of twelve year-end posts by our friends in the Legal Marketing Association's special interest group on Social and Digital Media…more

Business Development, Digital Media, LMAMKT, Professional Development, Young Lawyers

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Data-Driven Decision Making for Content Marketing Success

Key takeaways from a recent LMA Mid-Atlantic panel presentation on using data to focus your firm's content strategy, invesment, and successes…more

Business Development, Content Marketing, Content Strategy, Digital Media, Firm Leadership

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Q&A: Media Communications in Legal Marketing Today

Q&A between Dechert colleagues Adam Hopkins and Erin West; a conversation about the shape of PR in law firm marketing and BD today…more

Business of Law, Firm Leadership, In-House Perspective, LMAMKT, Marketing Perspectives

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Networking Done Right - 9 Simple Steps for Lawyers

Nine ways for lawyers to perfect their approach to networking, by Society 54's Kazia Howard…more

Business Development, Firm Leadership, Professional Development, Young Lawyers

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Talent Drain: Why Remote Working Policies Matter in Law Firms Today

Jill Huse with a perspective on law firm remote working policies, and why they need to change…more

Firm Leadership, Law Firm Partners, LMAMKT, Marketing Perspectives, Professional Development

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Launch a Successful Podcast to Differentiate Your Law Firm

Shania Jackson discusses key takeaways from an LMA presentation on how law firms can build a successful podcast program to align with their marketing plan and branding…more

Content Marketing, Content Strategy, Digital Media, LMAMKT, Marketing Perspectives

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Law Firm Leadership: Diversity Alone Does Not Mean Inclusion...

Diversity means having the opportunity to sit at the table. Inclusion means getting to participate. Is your firm's D&I mission complete if you've achieved diversity but not inclusion?…more

Business of Law, Corporate Counsel, Diversity, Firm Leadership, Inside Story

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When Do Virtual Currency Transactions Qualify for the 'Actual Delivery' Exception from the CFTC's Jurisdiction?

Commentary on the CFTC's proposed interpretation of the 'actual delivery' exception to cryptocurrencies, from two CFTC attorneys in their personal capacity…more

Bitcoin, Blockchain, CFTC, Commodities, Commodity Exchange Act (CEA)

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3 Strategies for Staying Active and Engaging with Clients on LinkedIn

For professionals just getting started on LinkedIn or wanting to be more involved on the platform, Cynthia Kaiser describes three easy activities to boost connections and stay engaged…more

LMAMKT, Marketing Perspectives, Professional Development, Professional Networking, Young Lawyers

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Little By Little, In-House Legal Departments Progress Towards Metrics

Many attorneys come to in-house roles to avoid having to track time ever again. Perhaps it’s time to rethink our aversion to the billable hour…more

Billable Hours, Corporate Counsel, In-House Perspective, Popular, Professional Development

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Investing in the Relationship: Making Legal Collaboration Work in 2018

In-house perspective: a competitive advantage for law firms may be the ability to collaborate instead of compete…more

Business of Law, Client Services, Corporate Counsel, Firm Leadership, In-House Perspective

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How to Edit your Law Firm’s Wikipedia Page: 3 Golden Rules

Just like death and taxes, if you’re a marketer, it’s inevitable that you’ll be asked to edit a Wikipedia page (or worse: create one)…more

Content Strategy, Digital Media, LMAMKT, Marketing Perspectives

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Law Firm Marketing in 2018 - LMA Tech West Q&A with Ryan King

Are we entering a golden age for legal marketing?…more

Content Marketing, Content Strategy, Digital Media, Firm Leadership, LMAMKT

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5 Ways to Make Your Law Firm Video Stand Out

Online video is the preferred medium to reach markets and leverage services in an authentic way…more

Content Marketing, Content Strategy, Digital Media, LMAMKT, Marketing Perspectives

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Continuity of Care: Reassuring Clients You're Prepared for COVID-19

Susan Kostal offers messaging tips to reassure clients your firm is able to respond and meet their legal needs during a crisis…more

Business of Law, Content Marketing, Content Strategy, Coronavirus/COVID-19, Firm Leadership

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Enhancing Client Value through Predictive Analytics - The Inside Story

Large law firms are increasingly realizing that they possess massive amounts of data that they could use proactively — if they knew what to do with it…more

Business Development, Business of Law, Corporate Counsel, Firm Leadership, Inside Story

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Coping with Corona - Applying Emotional Intelligence at Work and Home [Leadership Edition]

Over the last several decades, researchers have completed 300,000 studies that show how emotions impact decision-making, attention and learning, creativity and performance, physical and mental health, and relationships. Right…more

Coronavirus/COVID-19, Corporate Counsel, Firm Leadership, Law Firm Partners, LMAMKT

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The Art of the Tale: Leveraging Storytelling in Law Firm Public Relations - LMA Podcast

For this episode of the LMA Strategies podcast, host Erin West, Media Relations & Communications Manager with Dechert LLP, sits down with John Buchanan of Reed Smith and Cheryl Bame of Bame Public Relations to discuss …more

Content Strategy, Firm Leadership, LMAMKT, Marketing Perspectives, Media Relations

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With The Right Attitude and Tools, Your Firm Can Scale Social & Digital

Q&A with marketer extraordinaire Gail Lamarche; the eighth in a series of twelve year-end posts by our friends in the Legal Marketing Association's special interest group on Social and Digital Media…more

Business Development, Digital Media, LMAMKT, Professional Development, Young Lawyers

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3 Naughty Email Practices to Avoid That You're Probably Doing [12 Days of Social Media #4]

Arielle Lapiano zeroes in on the importance of improving email communication, great advice for anyone in any business…more

Firm Leadership, LMAMKT, Professional Development, Young Lawyers

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Geo-Targeting Law Firm Growth: Customizing Efforts to Maximize Regional Impact

Jill Huse and Andrew Laver build upon previous posts exploring the implications of mobile traffic, and the possibilities available to us with marketing automation, and take this one step further with geo-targeting…more

Business of Law, Firm Leadership, LMAMKT, Marketing Perspectives

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The Productization of Legal Service: The Future of Law?

Helena Lawrence with a Perspective: Productization of legal products is one way to stay competitive to meet client needs in the future of our profession…more

Business Development, Business of Law, Firm Leadership, LMAMKT, Marketing Perspectives

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The Rainmakers Club: Expand the Scope of What That Means to Your Lawyers

Instead of primarily chasing clients and new matters, what if we all began to take on a larger scale view of what rainmaking really means?…more

Business Development, Business of Law, Firm Leadership, Law Firm Partners, LMAMKT

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Recipes For Success From "You Don't Just Buy Tech, You Live It"

We are all "tech people" now. Here's how to live and thrive with technology in your firm…more

Digital Media, Firm Leadership, LMAMKT, Marketing Perspectives, Professional Development

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Six Steps to Getting Out from Under the Covers Regarding Diversity & Inclusion

If we keep doing what has always been done, the stats on minorities in the legal space won’t change by much…more

Business of Law, Diversity, Firm Leadership, Law Firm Partners, LMAMKT

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Still Waiting for the Other Shoe to Drop

Economists and professionals in the restructuring sector of business and real estate have been anticipating a distressed economy for the past 18 months. Thus far they have been wrong…more

Commercial Bankruptcy, Restructuring

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Law Firm and Attorney Rankings During a Pandemic: Why is this Still a Thing?

There is nothing like a global pandemic to put things in perspective. Legal industry publications should be thinking about adapting and innovating, not pushing through as if this is business as usual…more

Business Development, Coronavirus/COVID-19, Firm Leadership, Law Firm Partners, LMAMKT

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Tips and Trends in Thought-Leadership Marketing

Adrian Lürssen, co-founder and VP of strategic development at JD Supra, rejoins the Thought Leadership Project to discuss tips and trends for thought-leadership marketing as we look ahead to 2024. Adrian, Jay Harrington and Tom…more

Artificial Intelligence, Business Development, Content Marketing, Content Publishing, Content Strategy

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Traps, Pitfalls, and "Gotcha" Moments: 3 Practical Business Contract Tips from Travelzoo GC Rachel Barnett

Insights from Travelzoo GC, Rachel Barnett, whose new book modernizes contract law and applies legal concepts to the real corporate world…more

In-House Perspective, Indemnification Clauses, Non-Solicitation Agreements, Termination Clauses

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Building Out Your Firm's Martech Stack and Planning Ahead

The first in an ongoing series of posts on martech tools for law firms by Jacqueline Madarang, Associate Director of Marketing Technology, Blank Rome LLP…more

Content Strategy, Digital Media, Firm Leadership, LMAMKT, Marketing Perspectives

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Lawyer Bios and Tootsie Rolls

A standout bio needs to dig deeper. It needs to tell the story of who you are as a person, and how that contributes to your professional skills…more

Content Strategy, Law Firm Partners, LMAMKT, Marketing Perspectives, Professional Development

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White Papers Can Serve as a Differentiator and Business Generator - Incorporate Them Into Your Firm's Content Lineup

In the world of one-minute reads and five-minute podcasts, there is still a place for the high-quality, durable content provided in white papers…more

Business Development, Content Marketing, Content Strategy, Firm Leadership, LMAMKT

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Leadership and Beyond: Board Service as a Catalyst for Lawyer Development

Board service provides a unique avenue for lawyers to expand their professional horizons. Lana Manganiello explains how…more

Corporate Culture, Firm Leadership, Law Firm Associates, Law Firm Partners, LMAMKT

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Trending: Popular Reads on JD Supra

A recap of popular reads published on JD Supra during November, 2019…more

Law Firm Partners, LMAMKT, Popular, Young Lawyers

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Experts Suggest Highly Functioning Client Teams Benefited Both Client and Firm During COVID-19 Crisis

Jon Mattson makes a case for the value of client teams (for firms and clients) during times of crisis…more

Business Development, Business of Law, Client Services, Firm Leadership, Law Firm Partners

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How'd You Get That Job? Erin McClarty, Head of Legal: Sub-Surface Imaging at CGG

Erin McClarty is Head of Legal: Sub-Surface Imaging at CGG. In addition to drafting, negotiating and reviewing agreements, Erin is responsible for advising on worldwide business matters, training on contractual issues, working…more

Corporate Counsel, How'd You Get That Job, In-House Perspective, Law School, Professional Development

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10 Key Takeaways for Law Firm Marketers from LMA Tech Midwest (Plus More...)

Why "Sit with different people" matters, among other LMA Tech takeaways for proactive legal marketers…more

Firm Leadership, LMAMKT, Marketing Perspectives

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Saying Thank You - How to Generate Revenue Through Client Appreciation

In a legal marketplace where client retention and engagement and cross-selling existing clients are business development priorities, a client experience and appreciation program can make all the difference…more

Business Development, Business of Law, Client Services, Firm Leadership, LMAMKT

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Is This Worth a News Conference? Five Questions Every Lawyer Should Ask Before Gathering the Media

A news conference can be a powerful tool to garner support and highlight important issues. However, it also carries risks that must be managed meticulously…more

Content Strategy, Firm Leadership, Law Firm Partners, LMAMKT, Marketing Perspectives

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Want Your Law Firm's Content to Impact Business Development? Do This...

One smart thing to do with reader data if you want your law firm's content efforts to truly impact business development ROI…more

Business Development, Business of Law, Competitive Intelligence, Content Marketing, Content Strategy

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The Secret to Selling During a Crisis...

Samantha McKenna with a reminder of what is at the heart of the best sales process - no matter the situation…more

Business Development, Firm Leadership, Law Firm Partners, LMAMKT, Marketing Perspectives

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Six Ways to Increase Chances of Earned Media Opportunities in 2019

Recap by Heather McMichael of a recent LMA podcast: Prediction, Possibilities, and Problems: What's Coming for Legal PR in 2019…more

Content Marketing, Content Strategy, LMAMKT, Marketing Perspectives, Media Relations

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5 Ways Small and Midsize Law Firms Can Win More Pitches (and Improve Realization Rates)

Mike Mellor: Smaller law firms can significantly increase their chances of competing with large “Goliaths” by bringing an industry focus, maximizing their digital footprint, building processes and systems around the…more

Business Development, Firm Leadership, Law Firm Partners, LMAMKT, Marketing Perspectives

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3 Tips To Save Time in Your Next Board Meeting

Three tips that will save you time in your next meeting, based on parliamentary procedure rules that Robert says small boards (and committees!) can ignore…more

Board Meetings, Board of Directors, Corporate Governance, Parliamentary Procedure

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The Traits of Effective In-House Counsel

Effective members of corporate legal departments exhibit Servant Leadership characteristics; are proactively involved with the company; and they effectively communicate with others. Here's an in-depth look, an in-house…more

Client Services, Corporate Counsel, In-House Perspective, Professional Development, Young Lawyers

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The Roy Sexton Effect; Or, How to Win Friends and Influence Content...

Heather Morse on the value of knowing (and being) a social content influencer…more

Content Marketing, LMAMKT, Marketing Perspectives, Young Lawyers

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A Watershed Moment: Can Law Firms be the Change and Lead the Nation?

Law firms have the opportunity to become true leaders to successfully address and change the systemic problem of racism in this country, and be part of the solution…more

Diversity, Diversity and Inclusion Standards (D&I), Firm Leadership, Law Firm Partners, LMAMKT

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Is This Worth a News Conference? Five Questions Every Lawyer Should Ask Before Gathering the Media

A news conference can be a powerful tool to garner support and highlight important issues. However, it also carries risks that must be managed meticulously…more

Content Strategy, Firm Leadership, Law Firm Partners, LMAMKT, Marketing Perspectives

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Why Your Law Firm Should Build a Media Company – The Thought Leadership Project

Law firms sell expertise, and the best way to showcase expertise through marketing is to produce thought-leadership content. Most firms do that to some extent already. However, in this episode of the Thought Leadership…more

Business Development, Content Marketing, Content Strategy, Firm Leadership, LMAMKT

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Firm Leadership: Learn to Love Marketing Your Legal Practice

Successful professionals take time out of their busy schedules to develop some form of personal marketing plans. Then they do an amazing thing ... they actually implement them…more

Business Development, Firm Leadership, Legal Perspectives, Professional Networking

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No Rules, Just Be Right? The ABA's New Technology Ethics Opinion

On the heels of the recent Petya ransomware attack, which infected DLA Piper's IT systems, a superb analysis by Peter Norman of the ABA's Formal Opinion 17-477R on lawyers' ethical responsibilities when using information…more

American Bar Association (ABA), Attorney Malpractice, Cybersecurity, Ethical Standards, Firm Leadership

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Why Corporate Law Firms Need a Client Value Team

Is it time to put the day-to-day work of managing client experience into the hands of professionals who are trained to do so? Allison Nussbaum suggests that, yes, it is…more

Business Development, Business of Law, Client Services, Firm Leadership, LMAMKT

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What Can Mickey Mantle Teach Us About Business Development Training?

The latest in Mike O'Horo's series of BD-focused posts taking inspiration from spring training…more

Business Development, Firm Leadership, LMAMKT, Professional Development, Young Lawyers

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Thought Leadership & Business Growth – Finding BD Opportunities in Your Firm's Reader Data

Robin Oliver looks at the business development value inherent in one reader versus multiple, aggregated readers – and how to support business growth based on each…more

Business Development, Business of Law, Content Marketing, Content Strategy, Firm Leadership

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3 Rules of Coronavirus Comms (In Order of Priority)

Zach Olsen with a strategic look at how law firm leaders should prioritize communications in this time of uncertainty…more

Content Strategy, Coronavirus/COVID-19, Firm Leadership, LMAMKT, Marketing Perspectives

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Keep Moving Forward: Business Development Best Practices During the Pandemic

Doug Ott outlines some of the top business development practices by those who are succeeding in this challenging and restrictive market…more

Business Development, Law Firm Partners, LMAMKT, Marketing Perspectives, Professional Development

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Remove the Term "Non-Lawyer" in Legal Settings for a More Inclusive Legal Profession

The term "non-lawyer" needs to go. Rich Bracken and DeAnna Papedis explain…more

Business of Law, Firm Leadership, LMAMKT, Professional Development, Professional Networking

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Got Marketing Automation? Why It's Essential To Your Success

The third in a series of twelve year-end posts by our friends in the Legal Marketing Association's special interest group on Social and Digital Media. An interview with Vuture's Matt Parfitt…more

Business Development, Content Marketing, Content Strategy, Digital Media, LMAMKT

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The ABCs of Law Firm Strategy: AI, BI, and CI

An overview of three types of intelligence that can be useful in developing law firm strategy, and how they can shape legal marketing…more

Artificial Intelligence, Business Development, Business of Law, Competitive Intelligence, Firm Leadership

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What Legal Marketers Can Learn From Behavioral Science - Q&A with Expert Nancy Harhut

Behavioral science tip and tricks for legal marketers: Linda Pepe interviews behavioral marketing expert, Nancy Harhut…more

Firm Leadership, Innovation, LMAMKT, Marketing Perspectives, Professional Development

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The 3 Most Significant Tax Matters for Multinationals in 2014

What is the most significant tax consideration facing multinationals in 2014? That’s the question we recently put to leading tax advisors, asking for their quick take on the matter as we launch our new 'Need to Know' series…more

Corporate Taxes, FATCA, FBAR, IRS, Need to Know

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Who's in the House? Recent Moves by General Counsel, Legal Officers, and Corporate Leaders

A look at recent moves and promotions for general counsel, in-house lawyers, and other corporate leaders for the week ending August 14, 2015…more

Corporate Counsel, In-House Perspective, Legal Perspectives, Legal Recruiting, Professional Networking

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Creating an Associate Business Development Program: If You Build It, They Can Thrive (And So Can You)

Wy should we wait until promotion to partner before providing coaching, education, and training to law firm associates?…more

Business Development, Firm Leadership, Law Firm Associates, LMAMKT, Professional Development

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Be a Smart Firm & Focus Your Team on the Digital Space

Q&A with the one and only Molly Porter you need to know, latest in a series of twelve digital media posts from the Legal Marketing Association…more

Business Development, Content Strategy, Digital Media, LMAMKT, Professional Development

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Video Killed the Radio Star - Now it Needs to Kill the Law Firm Client Alert

Modernizing the client alert process is a great opportunity for a law firm to use technology to create a competitive advantage and differentiate itself from competitors…more

Content Marketing, Content Strategy, Digital Media, Firm Leadership, LMAMKT

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7 Things Your Associates Would Change About Your Firm

If your associates had the chance, they'd probably change a lot about your firm…more

Firm Leadership, Law Firm Associates, LMAMKT, Popular, Professional Development

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How PR and 'Media Visibility' Are Increasing Opportunities for Law Firms in the Digital Age

JD Supra's Carla Reiner with a perspective on how the increasing scope of media today is a golden PR opportunity for law firms and their thought leaders…more

Content Marketing, Content Strategy, Digital Media, Firm Leadership, LMAMKT

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What Startups Actually Need From Their Lawyers

Whether in-house or outside counsel, here are five basic skills that start-ups actually need from their lawyers..…more

Corporate Counsel, In-House Perspective, Legal Perspectives, Startups

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10 Law Firm Social Media Myths Debunked

Jennifer Simpson Carr and Gina Rubel on destigmatizing social media in law firm marketing…more

Content Strategy, Digital Media, Firm Leadership, LMAMKT, Marketing Perspectives

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Voice of the Client: 10 Ways to Achieve Alignment Between In-House and Outside Counsel

Gonzalo Ruiz, formerly of The Coca-Cola Company and Sony, with a perspective on the ideal working relationship between in-house and outside counsel…more

Business of Law, Client Retention, Corporate Counsel, Firm Leadership, In-House Perspective

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Thought Leadership, Strategic PR, and Creating Content that Connects with the Media – an Office Hours Recap

Paul Ryplewski shares a recap of a recent PR/Comms conversation with Paula Zirinsky (of Zirinsky Strategy) and Lydia Bednerik Neal (of Blattel Communications)…more

Content Marketing, Content Strategy, LMAMKT, Marketing Perspectives, Professional Development

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Legal Prompt Engineering: Fast Becoming the Important AI Skill in Legal Services

AI's capabilities are vast – however, to harness its capabilities fully, lawyers must become adept in the art of prompt engineering…more

Artificial Intelligence, Business Development, Firm Leadership, Law Firm Partners, LMAMKT

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Webinars & Online Events: Is Your Platform Optimal These Days?

Julie Savarino looks at the benefits of using LinkedIn Live for your firm's events and webinars…more

Content Marketing, Content Strategy, Firm Leadership, LMAMKT, Marketing Perspectives

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CMOs - The Culture Stewards of Tomorrow's Law Firm

When your firm's brand and culture reinforce the same values, your voice in the marketplace is clear and believable. Here's why CMOs should lead the way..…more

Business of Law, Firm Leadership, LMAMKT, Marketing Perspectives, Strategic Planning

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Crypto Turbulence Leaves Celsius Network Account Holders and Creditors Voyaging Through Uncharted Chapter 11 Bankruptcy Waters

Crypto business and cryptocurrency market participants – even without a stake in this case – will be well served paying close attention to the Celsius bankruptcy to witness the crypto legal and regulatory framework continue…more

Chapter 11, Cryptocurrency, Digital Assets, Digital Currency, Financial Markets

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How’d You Get That Job? Manny Schecter (@MannySchecter), Chief Patent Counsel, IBM

I grew up believing that if I worked harder than most the rewards would follow, but I was not focused on the nature of the rewards…more

How'd You Get That Job, In-House Perspective, Professional Development

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Not New, Just Normal: Three Ways to Elevate the Client Experience in 2020

Current best practices for cultivating client relationships are not inherently new, unwieldy, nor unprecedented. Jenna Schiappacasse with an in-house perspective…more

Business Development, Business of Law, Client Services, Content Strategy, Firm Leadership

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Overhauling Your Law Firm Brand: 10 Tips from the Trenches

The Inside Story on what happens when your law firm's marketing committee tasks you with a firm-wide rebrand (in the middle of a website redesign). Ten takeaways you can take to the bank…more

Firm Leadership, Inside Story, LMAMKT, Marketing Perspectives, Popular

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Heard and Inspired: A Legal Marketing Recap from #LMA2019 in Atlanta

Roy Sexton with what he learned and what inspired him at LMA 2019 legal marketing and BD conference in Atlanta…more

Business of Law, Firm Leadership, LMAMKT, Marketing Perspectives, Professional Development

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How to Connect and Build Business at Conferences: Back-to-Basics Checklist

Here's a proven checklist for maximizing your investment before, during, and after a conference…more

Business Development, Professional Conferences, Professional Development, Professional Networking, Young Lawyers

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No Captain at the Helm: Information Governance’s Leadership Problem

Effective information governance is about taking information — your most important business asset — and looking at ways to better leverage it in a manner that streamlines the business processes, and reduces costs and risk. So,…more

Corporate Counsel, Cybersecurity, Data Protection, In-House Perspective, Information Governance

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5 Ways to Help Your Blog Posts Stand Apart

An inside perspective: 5 ways lawyers can make their writing stand out in the noisy online landscape. …more

Content Marketing, Content Strategy, Inside Story, Marketing Perspectives, Professional Development

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An Inside View on Legal Sales: The Client-Facing BD Role in Law Firms [Q&A]

Answers a broad range of questions on the emerging, client-facing business development role within law firms…more

Business Development, Business of Law, Client Services, Firm Leadership, Inside Story

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How'd You Get That Job? Michelle Sherman, Senior Corporate Counsel, Litigation, at Farmer's Group

Relationships matter, and I was glad to be of service to a former client. Many law firm attorneys are hired in house as a result of this attorney-client relationship…more

How'd You Get That Job, In-House Perspective, Professional Development, Professional Networking

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Annual Conference Recap: How to Punch Above Your Weight with an Ambitious Legal Brand

“Punching Above Your Weight” was one of the first sessions at the 2022 LMA Annual Conference. Talking about branding in the legal industry can often send you down the rabbit hole into a discussion about logos, taglines and…more

Business Development, Business of Law, Client Services, Firm Leadership, Law Practice Management

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How Important is the 'Personal' Section of Your Professional Bio?

Nancy Slome with a perspective on why and how personal matters when, as an attorney, you are under consideration for a matter or case…more

Content Marketing, Digital Media, Law Firm Partners, LMAMKT, Marketing Perspectives

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How Law Firms Can Use a Teams Approach to Break Down Practice Group Barriers and Encourage Cross-Selling

The transition from 'practice groups' to 'market segment teams' is about speaking the clients' language…more

Business Development, Business of Law, Client Services, Firm Leadership, Inside Story

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Coming Up for Air: Women in Law and Adapting to the Impact of COVID-19

Jennifer Smuts reached out to several female lawyers to learn how their lives have been impacted by COVID-19. Here is what she heard back…more

Diversity, Firm Leadership, Law Firm Partners, LMAMKT, Professional Development

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The Road to Becoming Data-Driven: Q&A With Industry Leader Adam Stock

A JD Supra interview with Adam Stock as he begins his new role as VP Product Strategy at Foundation Software Group…more

Business of Law, Firm Leadership, Innovation, Inside Story, LMAMKT

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An Investment in Authenticity: Tips and Best Practices for Successful Attorney Photography

How to make the most of your attorney profiles with great photography and bring out the best in everyone…more

Content Strategy, Digital Media, LMAMKT, Marketing Perspectives

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The Write Stuff: Q&A with Top Author & Attorney Charles Sartain

"The blog informs people and people like to be informed about what’s important in their business."…more

Content Marketing, Content Strategy, Professional Development, Write Stuff, Young Lawyers

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Designing the Future of Law Firm Marketing and Business Development: The 5 Stages of Design Thinking

Primer for an upcoming workshop on how design thinking can impact law firm marketing and business development…more

Business of Law, Firm Leadership, Innovation, LMAMKT, Marketing Perspectives

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Accounts Receivable, Billable Hours, and Collections: The End Game or a Starting Point for Law Firm Success?

Stop seeing your law firm as just a practice and start running it a business – a profit-driven entity with a forward-looking vision and a realistic, operative plan for success…more

Business of Law, Firm Leadership, LMAMKT, Strategic Planning

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Enhancing Client Value through Predictive Analytics - The Inside Story

Large law firms are increasingly realizing that they possess massive amounts of data that they could use proactively — if they knew what to do with it…more

Business Development, Business of Law, Corporate Counsel, Firm Leadership, Inside Story

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Lessons For Law Firms in 2016's Top Video Trends

The latest in a year-end series covering digital media from our friends at LMA. Oliver Thoenen on live video's ascendancy and other trends in 2016…more

Business Development, Content Strategy, Digital Media, LMAMKT, Professional Development

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Before You Invest In Your Firm's Next Proposal Tool, Build Your Technology Blueprint

Ger Thor with a perspective on what to do before investing in your firm's newest proposal tools…more

Business Development, Business of Law, Firm Leadership, LMAMKT, Marketing Perspectives

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How to Create a Firm Mentoring Program That Is Efficient, Effective, and Motivational [Q&A]

A professional services firm is only as good as its providers and the right program in place can help you to also attract and retain the high caliber talent you need to stand out from the rest…more

Employee Retention, Firm Leadership, Law Practice Management, Mentors, Professional Development

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3 CRM Tips for Attorneys On How To 'Work' Relationships

How to take a more structured approach to deepening relationships - by Bill Vannerson, Business Development Manager, CRM at Kirkland & Ellis LLP…more

Business Development, CRM, Inside Story, LMAMKT, Marketing Perspectives

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Stop It With “Innovation,” Already

Here's an innovative thought for law firm marketers: Stop chasing the next big thing. Just do the right things better…more

Business Development, Firm Leadership, Innovation, Inside Story, Law Firm Partners

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SCOTUS Decision in NCAA v. Alston May Open the Door for College Athletes to Receive Minimum Wage

If the Johnson court sides with the plaintiffs, student athletes will finally have an opportunity to prove that they are employees under the FLSA and deserve, at the very least, the minimum wage…more

Alston v NCAA, College Athletes, Fair Labor Standards Act (FLSA), NCAA, SCOTUS

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Beyond Experience Management Implementation: To Infinity and Beyond

The final in series of four articles on successful deployment of an Experience Management System by Rachel Shields Williams, Rachel Cohee, and Kieron Champion…more

Business of Law, Firm Leadership, LMAMKT, Strategic Planning

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Are Your Firm's Blogs Contributing To Content Overload Or Providing Value? Here’s How To Find Out [12 Days of Social Media #2]

Paula Williamson of McNair shares strategies on how law firms can get the most out of their blogs…more

Business Development, Content Marketing, Content Strategy, Firm Leadership, LMAMKT

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Navigating the AI Revolution in Legal Marketing: Insights from the Front Lines

Panel presentation by humans. Recording and summary of key marketing takeaways by artificial intelligence. Welcome to the new normal?…more

Artificial Intelligence, Business Development, Business of Law, Content Strategy, Firm Leadership

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An Inside View on Legal Sales: The Client-Facing BD Role in Law Firms [Q&A]

Answers a broad range of questions on the emerging, client-facing business development role within law firms…more

Business Development, Business of Law, Client Services, Firm Leadership, Inside Story

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Marketers, Prove Your Value to Firm Partners with Data

When you are able to back up your opinions with data, then even lawyers have a hard time arguing…more

Content Strategy, Firm Leadership, Innovation, Inside Story, LMAMKT

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3 Takeaways from the LMA Technology Conference West

It's no longer about B2B or B2C. Today it's about..…more

Content Marketing, Content Strategy, Professional Development, Young Lawyers

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Thought Leadership, Strategic PR, and Creating Content that Connects with the Media – an Office Hours Recap

Paul Ryplewski shares a recap of a recent PR/Comms conversation with Paula Zirinsky (of Zirinsky Strategy) and Lydia Bednerik Neal (of Blattel Communications)…more

Content Marketing, Content Strategy, LMAMKT, Marketing Perspectives, Professional Development

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