Adrian Lurssen

JD Supra Perspectives

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Latest Publications


The Signal Is In Search - One Powerful Way to Use Twitter to Connect with Reporters

The signal is in Twitter search. Here's what that means for Content Strategists trying to earn visibility with media members today....more

4/27/2015 - Content Marketing Content Strategy

Every Title Is An Opportunity - Here's How Not to Waste Yours...

Earn your readers, one title at a time. Here's how....more

3/2/2015 - Content Marketing Content Strategy

How to Write Titles That Get You Noticed and Read [Video]

Adrian Lurssen offers tips on how to write clear, sharp, compelling titles that get you noticed by busy readers who are inundated daily by choices, choices, choices in the increasingly noisy online landscape. Insights...more

2/25/2015 - Content Marketing Content Strategy Firm Leadership Young Lawyers

Mid-Week Recap: Anthem Cyber Attack, China Trademarks, VC Trends, OSHA Deadlines, Data Security...

For your convenience, a mid-week recap of some of the most well-read posts on JD Supra right now....more

2/11/2015 - Popular

Content Strategy This Week: Editors, Analytics, & Data-Driven Content

For your reference, three recent posts on content marketing tactics and strategy you should not miss. ...more

2/9/2015 - Content Marketing Content Strategy Young Lawyers

JD Supra's Top 50 Popular Topics in 2014

A year-end review of the 50 most popular topics (aka reader interests) on JD Supra in 2014. This year, we compared items on the list to their position on last year's list. Interesting to see what's going up, what's coming...more

12/8/2014 - Popular

Now Appearing on, JD Supra Legal Content

We're happy to report that we've partnered with ALM so that JD Supra contributor content will now be integrated daily into and other ALM web publications...more


The Future of Content Marketing in 3 Tweets?

Three views on the future of content marketing, as parsed from smart tweets by Joe Pulizzi....more

7/1/2014 - Content Marketing Content Strategy Online Platforms Popular Social Networks Young Lawyers

The Impact of NLRB v. Canning - Q&A With Former NLRB Member Brian E. Hayes

The unconstitutionality of the appointments directly impacts all of the employees, employers, and unions that were involved in any of the now invalid decisions....more

6/26/2014 - Canning v NLRB First Glance Legal Perspectives NLRB Popular Recess Appointments SCOTUS

Is Jimmy Fallon the King of Content Marketing?

Sure, I think he is, and that's without even having seen his Tonight Show on television! Here's why....more

5/16/2014 - Content Marketing Content Strategy Young Lawyers

Lawyers and Their Hobbies: Richard Hsu (aka @HsuTubeEsq) Explains His Latest Online Project - Q&A

Q&A with attorney Richard Hsu (of HsuTube) fame about his latest podcasting project: interviewing lawyers with interesting side hobbies as an opportunity to show the human side behind lawyers and the legal profession....more

5/15/2014 - Business Development Content Marketing Content Strategy Law Practice Management Social Networks Young Lawyers

Survey Says: It's Time to Be Strategic With Your Firm's Content Marketing Efforts

This week saw publication of Greentarget’s much-anticipated 2014 State of Digital and Content Marketing Survey, an annual report that has quickly become an industry standard by which law firm marketers can benchmark their...more

5/1/2014 - Business Development Content Aggregators Content Marketing Content Strategy Firm Leadership Professional Development Young Lawyers

Why Understanding Generational Differences Can Make All The Difference to Your Attorney and Client Relationships

Notes from a fascinating presentation by Heather Morse and Jonathan Fitzgarrald, hosted by the LMA's Bay Area Chapter. The focus: Generational Marketing: Strategies and Tactics for Engagement with Boomers, Gen Xers, and...more

3/20/2014 - Business Development Law Firm Partners Law Practice Management Millennials Young Lawyers

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