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Marketers & BD Professionals Will Need These Skills as Law Firms Emerge From the COVID-19 Crisis

What we heard back when we asked law firm leaders: What is one skill marketers & BD professionals should consider an absolute necessity when a version of normal returns? ...more

The Road to Becoming Data-Driven: Q&A With Industry Leader Adam Stock

A JD Supra interview with Adam Stock as he begins his new role as VP Product Strategy at Foundation Software Group....more

Yes, Storytelling Is Everything, But How Can Lawyers Actually Incorporate 'Story' Into Legal Analysis?

Three easy ways lawyers can incorporate storytelling into their legal analysis and commentary for more compelling thought leadership....more

Are You Planning For These Two Key Objectives In Your Firm's Content Strategy?

As you develop your law firm's content strategy, measure your efforts against these two big-picture goals....more

Why 'Distribution' Is Key to Your Law Firm's Content Strategy - The Jell-O Lesson...

How the story of Jell-O's success a century ago is a lesson today for law firm content marketers....more

How to Create an Editorial Calendar Your Law Firm Team Will Actually Use  [Video]

An educational presentation for law firm marketers, business development managers, and writing attorneys within law firms: listen to a presentation by Adrian Lurssen in which he explains how to set up an editorial calendar...more

The JD Supra Top 50 - Popular Legal Topics in 2017

A look at some of the most popular topics on JD Supra during all of 2017....more

To Be Known for Your Expertise, Turn Your Content Into Campaigns - Here's How [Video]

In his latest quick video tip, Adrian Lurssen explains how to "go big" on an issue and establish yourself as a thought leader around a particular issue. Random acts of content don't cut it today. Build content campaigns...more

Use This Simple Exercise to Identify New Writing Topics With Proven Interest - Quick Content Tip [Video]

You know that thought leadership is a terrific way to increase professional visibility, market expertise, and connect with prospective clients and others who can help to grow your business - but: you don't know what to write...more

How to Make It Easy for Clients to Engage With Your Writing Right Away - Content Quick Tip [Video]

We're all writing for an online audience - but we don't all write anticipating the behavior of online readers. Here's Adrian Lurssen's latest 60-second video tip on how to present your writing to engage readers right away...more

How to Earn More Readers With Every Title - Content Quick Tip [Video]

Why should a busy professional stop what they're doing and read you now? Watch this 60 second video tip to learn how to earn more readers with each one of your titles. Part of Adrian Lurssen's series of quick-hit content...more

Content Quick Tip - Marketers, Use This Easy Process to Help a Blocked Writer  [Video]

A 40-second content strategy tip: For marketers and biz dev folks in law firms looking to support attorneys in their thought leadership, here's a quick and easy way to get the writing done with someone who wants to author a...more

A Case Study in Using Content to Grow Your Practice - Write Stuff Q&A [Video]

Listen to JD Supra's Adrian Lurssen in conversation with attorney Ary Rosenbaum, who recounts the story of how he built his practice using writing. This is a powerful presentation for any lawyers interested in using their...more

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