What we heard back when we asked law firm leaders: What is one skill marketers & BD professionals should consider an absolute necessity when a version of normal returns? ...more
Q&A with industry leader Samantha McKenna of #samsales fame....more
A JD Supra interview with Adam Stock as he begins his new role as VP Product Strategy at Foundation Software Group....more
Three easy ways lawyers can incorporate storytelling into their legal analysis and commentary for more compelling thought leadership....more
Don't mistake having the means to publish with having an audience....more
As you develop your law firm's content strategy, measure your efforts against these two big-picture goals....more
An educational presentation for law firm marketers, business development managers, and writing attorneys within law firms: listen to a presentation by Adrian Lurssen in which he explains how to set up an editorial calendar...more
A look at some of the most popular topics on JD Supra during all of 2017....more
It’s almost 2018, do you know what your data is doing?...more
Meet your readers on their terms....more
Lawyers, legal marketers, and business development teams, join JD Supra's Adrian Lurssen in a hands-on session as he walks us through how quickly and easily to create a successful editorial calendar that your entire team can...more
Adrian Lurssen offers tips on how to write clear, sharp, compelling titles that get you noticed by busy readers who are inundated daily by choices, choices, choices in the increasingly noisy online landscape. Insights...more
This week saw publication of Greentarget’s much-anticipated 2014 State of Digital and Content Marketing Survey, an annual report that has quickly become an industry standard by which law firm marketers can benchmark their...more