B2B Organizations

News & Analysis as of

Why B2B Companies Should be on Facebook

I belong to a bunch of B2B marketing and sales online forums, and one question that comes up constantly, is: Should B2B companies be on Facebook?...more

GB: latest Gambling Commisson FAQs published

The Gambling Commission has published its latest set of FAQs. A key addition is the confirmation of the Commission’s expectations in terms of the presentation by B2B operators of their risk rationales....more

A Lesson from Taylor Swift on the Power of the Op-ed

Taylor Swift surprised the world yesterday when she dropped her first op-ed. News of the lyricist’s piece spread like wildfire generating more than 150 comments on The Wall Street Journal website, in addition to more than...more

‘The Late Show’ Heir Must Rebrand Before Taking the Chair

Corporate and personal brands alike should generate broad appeal and loyalty among key audiences and also evolve in order to withstand competitors and the test of time. But what happens when a celebrity brand, one that has...more

Germany's Draft Bill on Combating Late Payment in Commercial Transactions: Potential Consequences for Businesses on Both the Legal...

On April 1, 2014, the German cabinet (Bundeskabinett) agreed upon a draft bill on combating late payment in commercial transactions in order to transform certain articles of the Directive 2011/7/EU1 into German law. The...more

5 Common Content Marketing Traps

Taking A “Siloed” Approach to content development without a comprehensive strategy. Only 23% Of B2b Marketers Use A Cross-Departmental Approach To Content Marketing. (Econsultancy And Outbrain) Please see full...more

Survey says: Best practices in B2B content marketing

Earlier this month, the Content Marketing Institute (CMI) released the findings to its annual B2B Content Marketing survey — as we mentioned in our recent post about implementing a strong editorial strategy. CMI’s report is...more

A Solid Editorial Strategy May Be A Game-Changer For Professional Services Firms

Seventy-three percent of business-to-business (B2B) marketers are producing more content than they did a year ago, and 93 percent are using a range of content-based strategies. These stats, released by the Content Marketing...more

Government Relations Alert: Legislative Leaders Agree To Special Session For Disaster Relief Only

September 9 Session Will NOT Revisit B2B Taxes - Governor Dayton and all four legislative leaders met this morning and agreed to hold a Special Session on Monday, September 9, at 10 a.m. to provide disaster relief to...more

Forrester Research: B2B Marketers Need to Be Scientific about LinkedIn

It’s time to get scientific about LinkedIn. Many marketers, maybe you included, think that the LinkedIn platform hasn’t reached the point where it should be measured by the same standards as “traditional” marketing...more

Word of Mouth Marketing: The Bad, and the Ugly

The ‘wild west’ nature of the Internet is creating a tough environment for businesses relying on word of mouth marketing (WOMM). While this is a challenge that generally impacts consumer product companies, recent findings...more

Specialization At Work

The era of specialization has returned…again. Most large, multi-national corporations have been grooming their executives to accumulate a broad set of management challenges and experiences across a number of disciplines....more

For B2B, Blogs Still Rule

Rumors of the death of blogs have been greatly exaggerated. A recent survey conducted by the University of Massachusetts Dartmouth says the percentage of companies that maintain blogs fell from 50% in 2010 to a mere 37%...more

B2B: Socializing the News

Every company or organization today is, at least potentially, a news publisher. Many just don’t act like it. Social media channels have become news distribution channels, which is largely evident in the ways the public...more

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