B2B Organizations

Word of Mouth Marketing: The Bad, and the Ugly

The ‘wild west’ nature of the Internet is creating a tough environment for businesses relying on word of mouth marketing (WOMM). While this is a challenge that generally impacts consumer product companies, recent findings...more

Specialization At Work

The era of specialization has returned…again. Most large, multi-national corporations have been grooming their executives to accumulate a broad set of management challenges and experiences across a number of disciplines....more

For B2B, Blogs Still Rule

Rumors of the death of blogs have been greatly exaggerated. A recent survey conducted by the University of Massachusetts Dartmouth says the percentage of companies that maintain blogs fell from 50% in 2010 to a mere 37%...more

B2B: Socializing the News

Every company or organization today is, at least potentially, a news publisher. Many just don’t act like it. Social media channels have become news distribution channels, which is largely evident in the ways the public...more