Behavioral Advertising Browser History Sniffing

News & Analysis as of

The Federal Wiretap Act and the Law of Unintended Consequences

The law of unintended consequences – a distant cousin of Murphy’s Law – states that the actions of human beings will always have effects that are unanticipated and unintended. The law could prove a perfect fit for recent...more

FTC Final Order Prohibits Epic Marketplace From "History Sniffing"

The FTC recently approved a final order settling charges against Epic Marketplace, Inc. (“Epic”), a wholly-owned subsidiary of Epic Media Group, LLC. This action against Epic is another step in the FTC’s continuing efforts to...more

On-Line Privacy: The FTC Snuffs Out A “History Sniffer”

Most people seem to know that on-line browsing does not occur in a vacuum. As we browse the Web the sites we visit send “cookies” to our browsers that allow those sites to recognize us and keep track of our activity on them....more

FTC Consent Order Illustrates Importance of Privacy Policy Disclosure and Adherence

The importance of fully disclosing (and abiding by) your company’s privacy policies was underscored last month when the U.S. Federal Trade Commission issued a consent order barring Epic Media Group, LLC, an online advertising...more

FTC Settles ‘History Sniffing’ Charges Against Online Advertising Network

The Federal Trade Commission recently announced that it entered into a settlement with Epic Marketplace, Inc., (Epic) an online advertising company, of charges that its "history sniffing" practices violated Section 5 of the...more

Learning from the Past: The FTC Bans Undisclosed History Sniffing

It has been said that we must learn from the past to profit by the present. Taking this literally in this digital age of ours, one online advertising company has found this maxim to have some serious privacy implications as...more

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