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Canada Endorsements

Bennett Jones LLP

Ontario iGaming: New Amendments that Restrict Advertising and Marketing Activities

Bennett Jones LLP on

On August 29, 2023, the Alcohol and Gaming Commission of Ontario (AGCO) announced amendments to its Standards for Internet Gaming (Standards) and released further guidance on its implementation on February 8, 2024. These...more

Blake, Cassels & Graydon LLP

L’interdiction visant les célébrités et les athlètes dans la publicité pour les jeux sur Internet entre en vigueur en Ontario

Le 28 février 2024, les modifications apportées aux Normes du registrateur pour les jeux sur Internet (les « normes mises à jour ») sont entrées en vigueur. Les normes mises à jour interdisent le recours à des messages...more

Blake, Cassels & Graydon LLP

Sidelined: Ontario Ban on Athlete and Celebrity iGaming Endorsements Takes Effect

On February 28, 2024, amendments to the Registrar Standards for Internet Gaming (Amended Standards) took effect. The Amended Standards prohibit the use of athletes and restrict the use of celebrity promoters, including social...more

Blake, Cassels & Graydon LLP

Update: Ontario Court Upholds That Professional Hockey Player Did Not Breach Morals Clause in Endorsement Contract

Brand owners have leveraged celebrity endorsements for decades, and while they can be valuable, they can also be risky. In the event of a celebrity scandal, a brand owner may wish to terminate its relationship with the...more

Blake, Cassels & Graydon LLP

Professional Hockey Player Did Not Breach Morals Clause in Endorsement Contract, Ontario Court Rules

Brand owners have engaged celebrity endorsers to sell products for decades, but not all of them make it through a celebrity endorsement unscathed. O.J. Simpson, Chris Brown, Tiger Woods and Ryan Lochte are among the celebrity...more

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