Celebrity Endorsements

Levick Weekly - February 8, 2013: Spotlight On OutSourcing Boeing Scrambles As Toyota Triumphs

by Gene Grabowski, Richard S. Levick, Dan Rene | LEVICK on 2/11/2013

In This Issue: - Spotlight On Outsourcing Boeing Scrambles As Toyota Triumphs - Labor Unions Seek To Stop The Bleeding - Threat Management - Handicapping The Tech Brand Wars - Sequestration - Athlete Endorsers...more

Moving Day: Oakley’s Lawsuit Against McIlroy Highlights Challenges of Rights of First Refusal

by Sunny Brenner | Loeb & Loeb LLP on 1/28/2013

Originally published in Sports Litigation Alert, Volume 10, Issue 1, on January 25, 2013. At the start of 2011, the sunglasses maker Oakley signed a two-year endorsement deal with Rory McIlroy. The agreement paid McIlroy...more

Florida Court Holds No Coverage for Related Claims Under E&O Policy

by Traub Lieberman Straus & Shrewsberry LLP on 12/14/2012

In its recent decision in Zodiac Group v. Axis Surplus Ins. Co., 2012 U.S. Dist. LEXIS 176622 (S.D. Fla. Dec. 13, 2012), the United States District Court for the Southern District of Florida had occasion to consider whether...more

Celebrity Trademark Watch: Elizabeth Taylor, Godmother of Celebrity Branding, Is This Year’s Highest Earning Dead Celebrity

by Anthony Rufo | Foley Hoag LLP - Trademark, Copyright &... on 12/3/2012

The history of celebrity endorsements is over 100 years old, dating back to at least the late 19th century when acclaimed stage actress Lillie Langtry began appearing on packages of Pear’s Soap. Marketers have long known...more

In Time for Bikini Season, Kardashians Face Lawsuit Over Endorsement of Diet Aids

by Jeff Ifrah on 7/6/2012

Kim Kardashian, the reality star, is accustomed to the public eye, but now she faces a lawsuit that may not bring her good publicity at all. Along with her sisters Khloe and Kourtney, Kim has been named as a defendant earlier...more

Online Celebrity Endorsements in Canada, the US and the UK

by Heenan Blaikie LLP on 1/12/2011

In the UK, the Daily Mail is reporting that the Office of Fair Trading (OFT) will be monitoring celebrity tweets for undisclosed paid endorsements (hat tip: THR, Esq.): Dozens of celebrities, including actress Liz...more

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