News & Analysis as of

Celebrity Endorsements

A&O Shearman

Florida District Court Pares Claims In Putative Class Action Against NFT Companies And Their Celebrity Promoter

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On August 16, 2024, Judge Federico A. Morena of the United States District Court for the Southern District of Florida granted in part and denied in part a motion to dismiss a putative class action asserting claims under...more

Perkins Coie

FTC Finalizes Rule Banning Fake Reviews and Testimonials

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The Federal Trade Commission (FTC) recently finalized its Rule on the Use of Consumer Reviews and Testimonials (Rule) to combat fake reviews and testimonials. The finalized Rule comes after the FTC reviewed 100 public...more

Goodwin

FTC Finalizes Long-Awaited Rule on Use of Consumer Reviews and Testimonials

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On August 14, 2024, the Federal Trade Commission (“FTC”) published its long-anticipated Final Rule on the Use of Consumer Reviews and Testimonials (“Final Rule”), marking a significant development in the regulation of online...more

BCLP

Part 3: What the FTC’s Final Rule Means for Incentivized Reviews

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In this post, part of a six-part series, we explore what the FTC’s Final Rule on consumer reviews and testimonials means for incentivized reviews. The Final Rule prohibits businesses from providing compensation or other...more

Foster Garvey PC

The Spotlight Kicks Off Fall: Fashion Collabs to Football's Curtain Call

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Welcome back to the Spotlight! Like clockwork, the other side of Labor Day has started to feel a little more like Fall, with a slight chill in the air, pumpkin spice aromas descending down from the heavens (or up from the...more

BCLP

Part II: What the FTC’s Final Rule Means for Fake Reviews, Testimonials

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The Federal Trade Commission, as we previously reported, has published a Final Rule on consumer reviews and testimonials that prohibits certain practices the FTC deems to be deceptive or misleading in six areas: (1) fake or...more

Moritt Hock & Hamroff LLP

FTC Issues Final Rule Banning Fake Reviews And Testimonials

On August 14, 2024, the Federal Trade Commission (FTC) struck a blow against deceptive advertising by issuing its Final Trade Regulation Rule on the Use of Consumer Reviews and Testimonials. The Rule bans the creation, sale...more

BCLP

What the FTC’s final rule means for reviews and testimonials - part I

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The Federal Trade Commission (FTC) has published a long anticipated Final Rule that prohibits certain practices that the FTC deems misleading or deceptive when it comes to consumer reviews and testimonials. As we anticipated...more

Fox Rothschild LLP

FTC Issues Rule to Combat Fake Reviews and Testimonials in Advertising

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Have you ever read a testimonial in an advertisement or the reviews on a product page and wondered if they were coming real customers? After a recent rule issued by the Federal Trade Commission (“FTC”), you can be more...more

Troutman Pepper

FTC Issues Final Rule on Fake Reviews and Testimonials

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Earlier this month, the Federal Trade Commission (FTC) announced a final rule to combat fake reviews and testimonials...more

Foster Garvey PC

Summer Fades, Stars Shine: From Little League Dreams to Big League Schemes

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Welcome to the Spotlight! As hard as it is to believe, summer is winding down, Joro spiders seemingly avoided (wish I could say the same about spotted lantern flies), hot dogs (OG or vegan) consumed, marshmallows roasted,...more

Mintz - Antitrust Viewpoints

FTC Cracks Down on AI-Generated Fake Reviews – AI: The Washington Report

On August 14, the FTC announced its much-anticipated final rule banning fake reviews and testimonials. The final rule prohibits the purchase, sale, and dissemination of fake reviews, incentivized reviews, and certain...more

Manatt, Phelps & Phillips, LLP

FTC Issues Final Rule Banning Fake Reviews and Testimonials

The Federal Trade Commission (FTC or Commission) has issued a final rule prohibiting fake consumer reviews and testimonials. The rule also permits the FTC to seek civil penalties against violators who knowingly violate the...more

Ballard Spahr LLP

FTC Issues Final Rule to Fight Fake Product Reviews

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The Federal Trade Commission on August 14 announced a final trade regulation rule intended to fight fake reviews and testimonials by prohibiting their purchase or sale and by allowing the agency to seek civil penalties...more

Holland & Knight LLP

FTC Announces Final Rule: Setting the Record Straight on Deceptive Reviews

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The Federal Trade Commission (FTC) on Aug. 14, 2024, finalized a sweeping new rule (Rule) aimed at combating deceptive practices in online reviews and testimonials. The Rule, which received unanimous support from the FTC's...more

Foster Garvey PC

From Paris Gold to LA Glitz – The Olympic Journey, NIL Docuseries, and More

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Welcome back to the Spotlight! As we wave au revoir to the rousing success that was the Paris Olympic Games, in which the United States racked up the most gold medals and highest overall medal total, and NBCUniversal saw its...more

Hudson Cook, LLP

The FTC's New Teeth to Bite Bogus Consumer Review Blurbs

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The Federal Trade Commission added teeth to its prior marketing guidance with the release August 14 of its final trade regulation Rule for Consumer Reviews and Testimonials ("Rule," 16 CFR Part 465). ...more

Foster Garvey PC

Sports & Entertainment Spotlight: Golden Moments and Silver Linings

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Welcome back to the Spotlight! After years of training and trials, our United States’ Olympians are assembling an impressive, gleaming mosaic of accomplishments as if their medals were tiles. In track & field, a new “World’s...more

BakerHostetler

[Podcast] AD Nauseam: The AD Legend Series – Featuring Mary Engle

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On today’s episode of AD Nauseam Amy and Daniel have a special guest – Mary Engle, Executive Vice President, Policy at BBB National Programs and former Associate Director for Advertising Practice at the FTC and they discuss a...more

Venable LLP

FTC Fines Car Companies $10 Million Calling Out Influencers and Endorsers

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This summer the Federal Trade Commission (FTC) has turned up the heat on two companies that provide extended car repair coverage, CarShield and American Auto Shields, for deceptive and misleading advertising and telemarketing...more

Foster Garvey PC

Unleashing August: Embracing the Dog Days with Sports and Entertainment

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Welcome back to the Spotlight! With our calendar pages turning over to August, we are right in the thick of the so-called “Dog Days of Summer” which get that name from the appearance of the dog constellation Sirius in the...more

Cozen O'Connor

The State AG Report – 8.1.2024

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Here are curated AG and federal regulatory news stories highlighting key areas in which state and federal regulators’ decisions are having an impact across the US: •District of Columbia AG Secures Record $3.75 Million...more

Troutman Pepper

30 States Reach Settlement Outlining Expectations for Paid Endorsements

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Last week, a bipartisan coalition of 30 state attorneys general (AG), led by Florida, Illinois, New York, and Texas, reached a settlement with Cameo — an online service that allows fans to pay for customized messages from...more

Cozen O'Connor

AGs Reach Settlement with Cameo over Paid Endorsement Video Disclosures

Cozen O'Connor on

A bipartisan coalition of 30 AGs, led by New York AG Letitia James, reached a settlement with Baron App, Inc., doing business as Cameo, to resolve allegations that Cameo failed to disclose when videos were paid endorsements,...more

Foster Garvey PC

Sports & Entertainment Spotlight: Paris 2024 Kicks Off with Star Power, Legal Battles, and New Partnerships

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Welcome back to the Spotlight! The long wait is over… As unbearable as waiting a week for the next installment of the Spotlight, I am referring to the four year long wait since the last Summer Olympic Games. At the moment,...more

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