News & Analysis as of

Data Collection Behavioral Advertising

Benesch

Google Faces Eight-Figure Settlements Following Data Privacy Claims

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Google has agreed to pay a whopping $155M to resolve a government investigation and a class action lawsuit stemming from its use of location data, including claims that it stored and collected consumers’ location-related...more

Wyrick Robbins Yates & Ponton LLP

Less Is More, Too Much Is Not Enough: What the Irish DPC’s €390 Million Fine Against Meta Could Mean for Your Privacy Notice

European data protection authorities kicked 2023 off with a bang when, on January 4, the Irish Data Protection Commission (DPC) announced that Meta Platforms Ireland would be fined a total of €390 million (roughly $414...more

Hogan Lovells

CPRA countdown: The new concept of "sharing" - This is the seventh installment in our series on the California Privacy Rights Act,...

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The California Privacy Rights Act (CPRA) introduces a new concept, “sharing,” that provides California residents with the right to opt-out of certain disclosures of personal information for behavioral advertising. In this...more

Eversheds Sutherland (US) LLP

Focus on Fintech: CFPB Probes Big Tech Plans for Payments

On October 21, 2021, the CFPB sent orders to Amazon, Apple, Facebook, Google, PayPal, and Square requiring them to provide information about their current and planned payments products, practices, and data collection and...more

Akin Gump Strauss Hauer & Feld LLP

Settlement with App Developers Requires Limits on Collection and Use of Children’s Personal Information

In August, Viacom and a number of other app developers and ad-tech companies reached a settlement with parents who had alleged that the companies were illegally selling children’s personal information for behavioral...more

BCLP

Do most banks and financial service companies take the position that the use of third party behavioral advertising cookies is, or...

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Almost all banks and financial institutions that utilize third party behavioral advertising cookies have taken the position that the collection of information utilizing such cookies on their websites does not constitute a...more

Sheppard Mullin Richter & Hampton LLP

NAI’s 2020 Code Effective January 1 Along with CCPA

The Network Advertising Initiative, which provides guidance to advertisers who engage in personalized advertising, updated its Code of Conduct (2020 Code) earlier this year to address, inter alia, data collected offline and...more

Akin Gump Strauss Hauer & Feld LLP

Summary of FTC COPPA Workshop – Key Issues and Takeaways

On October 7, the Federal Trade Commission (FTC or the “Commission”) brought together privacy and technology stakeholders for a public workshop aimed at informing updates to regulations promulgated under the Children’s Online...more

Manatt, Phelps & Phillips, LLP

Online Accountability Program Update: Enhanced Focus on Enhanced Notice

Continuing its efforts to have app and website operators provide users with enhanced notice about third-party data collection, the Digital Advertising Alliance (DAA) Online Accountability Program recently issued a pair of new...more

Bradley Arant Boult Cummings LLP

Data Modeling Remains Auto Finance Target in CFPB’s Fair Lending Governance

The Consumer Financial Protection Bureau made it clear that it will continue to target auto finance lenders as one of its top supervisory and enforcement priorities in the Fair Lending Report of the Bureau of Consumer...more

Sheppard Mullin Richter & Hampton LLP

Interest-Based Advertising Enforcer Hits 100

The Online Interest Based-Advertising Accountability Program, which enforces privacy principles for digital advertising, recently announced its 100th action. In announcing this landmark, the Accountability Program looked back...more

Manatt, Phelps & Phillips, LLP

NAI Bans Under-16 Behavioral Targeting

Pursuant to a new code of conduct, the Network Advertising Initiative (NAI) has banned members from the behavioral targeting of consumers under the age of 16....more

BCLP

Retailers Should Consider Whether Behavioral Advertising Is Sale of Information Under CCPA

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The California Consumer Privacy Act (“CCPA”) was enacted in early 2018 as a political compromise to stave off a poorly drafted, and plaintiff’s friendly ballot initiative. Although the CCPA is scheduled to go into force in...more

Manatt, Phelps & Phillips, LLP

Online Accountability Program Tackles Video Ads

The Online Interest-Based Advertising Accountability Program issued its 90th decision in a case involving Vdopia, Inc.’s Chocolate, a mobile video ad exchange and mobile SDK mediation platform....more

Manatt, Phelps & Phillips, LLP

Accountability Program Emphasizes Transparency in New Decisions

Marking its 89th decision, the Online Interest-Based Advertising Accountability Program released two decisions addressing the issue of transparency....more

McGuireWoods LLP

Behavioral Advertising: What Companies Need to Know About Evolving Advertising Technologies

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Rapidly changing and complex technology, the rise of “Big Data” and an increasing focus on digital advertising has made advertising legal compliance an increasingly complex area for companies. In-house attorneys and their...more

BCLP

Disclose and Follow Standards for Collection and Sharing of Customers’ Online Behavioral Data

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Many retailers engage in behavioral advertising, which refers to the use of information to predict the types of products or services of greatest interest to a particular consumer. Online behavioral advertising takes two...more

Carlton Fields

Facebook and HIPAA: Strange Bedfellows

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As a social media user, you may have experienced Facebook’s targeted advertising. Mere moments after searching for a specific item on Google or visiting another website, your Facebook ads reflect your recent browsing history....more

Brooks Pierce

First Circuit Opens New World of Potential Liability for Video Producers

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You may be too young for this to have been a big thing to you, but almost 30 years ago, D.C. Circuit Judge Robert Bork was nominated to the Supreme Court, and Washington, D.C. went into a tizzy. Coming as it did just a year...more

BakerHostetler

FTC Prosecutes Serving of Behavior Ads on Kids’ Apps

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The Federal Trade Commission reminded publishers and advertisers recently that the Children’s Online Privacy Protection Act (COPPA) prohibits data collection, absent verified parental consent, for behavioral (interest-based)...more

Morrison & Foerster LLP - Social Media

Digital Advertising Alliance Focuses on Mobile Ads

As more users spend more time on their mobile devices, advertising dollars are following. And the compliance regime that governs interest-based advertising (IBA) (formerly referred to as online behavioral advertising or OBA)...more

BakerHostetler

BakerHostetler Partner Paul Karlsgodt Discusses Privacy Class Actions

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Paul Karlsgodt, Leader of BakerHostetler's Class Action Defense team, talks about class actions privacy and litigation issues....more

Blank Rome LLP

BBB Watchdog Cites Five On-Line Companies for Failing to Adhere to Enhanced Notice of Third-Party Data Collection for Online...

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This week, the Online Internet-Based Advertising Accountability Program, a unit of the Better Business Bureau (“BBB”), released five decisions in which Answers Corporation, Best Buy, BuzzFeed, Go.com, and Yelp agreed to...more

BakerHostetler

New CA Privacy Disclosure Requirements Clarified By AG

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California has a number of privacy notice requirements for businesses collecting data from California residents, including as of January 1 of this year a requirement that websites, mobile apps and online services make certain...more

Proskauer - Privacy & Cybersecurity

BBB Warns Advertisers and Web Publishers to Take Responsibility for Behavioral Advertising Disclosures

The Better Business Bureau (“BBB”) and the Direct Marketing Association (“DMA”) are in charge of enforcing the ad industry’s Self Regulatory Principles for Online Behavioral Advertising (“OBA Principles”), which regulate the...more

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