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False Advertising Canadian Competition Act

Smart & Biggar

Competition Bureau resolves misleading performance claims case

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On April 27, 2022, the Competition Bureau announced that it has reached a settlement agreement with NuvoCare Health Sciences Inc and its founder (collectively “NuvoCare”), who were found to have made marketing claims that...more

Smart & Biggar

The Competition Bureau applies strict standards to retail price claims in Canada

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Regular prices, sale prices, clearance sales – these terms are ubiquitous in the retail world and are a familiar component of marketing strategies intended to convince consumers that now is the best time to make a purchase...more

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