News & Analysis as of

False Advertising Television Commercials

Pillsbury - Internet & Social Media Law Blog

“Bad Internet?”: Disparaging and Unsubstantiated Claims in Comparative Advertisements

On May 5, 2023, the National Advertising Division (NAD) of BBB National Programs handed down its Final Decision in T-Mobile USA, Inc. v. Comcast Cable Communications Management, LLC. The NAD found that Comcast made several...more

Jones Day

JONES DAY TALKS®: Straight Talk About False Advertising: What Every Lawyer Needs to Know

Jones Day on

False advertising cases remain a complicated area of intellectual property law. Jones Day's Meredith Wilkes, Jessica Bradley, and John Froemming talk about the types of false advertising claims, explain who can sue, describe...more

Patterson Belknap Webb & Tyler LLP

Court Hops Up Injunction, Enjoining Bud Light Packaging

In the latest development in the Lanham Act litigation between beer titans MillerCoors and Anheuser-Busch, the district court issued an order enjoining Bud Light from using the “No Corn Syrup” language and icon on product...more

Dorsey & Whitney LLP

Context is King for the King of Beers: The “No Corn Syrup” Injunction Gets Sticky

Dorsey & Whitney LLP on

Anyone who saw the Special Delivery commercial during the Super Bowl is familiar with Bud Light’s “No Corn Syrup” campaign. The Special Delivery commercial made it pretty clear that Miller Light and Coors Light are brewed...more

Manatt, Phelps & Phillips, LLP

NAD Washes Out Superiority Claims in Tide Pods Commercial

The National Advertising Division (NAD) recommended that Procter & Gamble (P&G) discontinue a television commercial featuring a comparative product demonstration performed by former Patriots tight end Rob Gronkowski, after...more

Manatt, Phelps & Phillips, LLP

Advertising Law - February 2017 #4

Not-So-Smart TV: Vizio Settles Over Data Collection - For installing software on smart TVs and collecting viewing data on 11 million consumers without their knowledge or consent, Vizio, Inc. will pay the Federal Trade...more

Manatt, Phelps & Phillips, LLP

Advertising Law - August 2016 #2

Electric Toothbrushes Battle It Out Before NAD - In a battle over electric toothbrushes, the National Advertising Division determined that Procter & Gamble can support superiority claims for its Oral-B models challenged...more

Manatt, Phelps & Phillips, LLP

Advertising Law - February 2016

Tensions Mount Prior to Contract Renewal Between Industry, SAG-AFTRA - The ad industry and the Screen Actors Guild-American Federation of Television and Radio Artists plan to negotiate successor agreements to the current...more

McGuireWoods LLP

Draft Kings Class Action Argues Data Leak Revealed “Insider Trading” – But Can Case Survive Arbitration Clause?

McGuireWoods LLP on

Draft Kings and Fan Duel, competing daily fantasy sports (DFS) sites, have been vying for attention by flooding the airwaves with a reported 60,000 commercials this year. However, a recent data leak has resulted in less...more

Manatt, Phelps & Phillips, LLP

Advertising Law - June 2015

Fifty Years Later, Still Feeling the Impact of 1965 - In 1965, TV spots ran for 60 seconds . . . mostly in black & white. A first-class stamp cost five cents. (Remember mail?) Bonanza ruled the airwaves, while...more

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