Gap Inc

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Status Updates - October 2014 #2

..Filling a gap. Gap Inc., the clothing retailer, is using social media to establish a web presence focused on feminism, equal pay for equal work, and progressive values. For example, the company produced an Instagram video,...more

I <3 Ur Emoticon, But Does It Indicate Source :-/

In a world where communications are shared in a space of less than 140 characters, emoticons are often a part of the lexicon for most texters, tweeters, gamers, and smartphone screen tappers. I have an app, Emoji, that turns...more

Gap’s Reaction to Vandalized Ad Spurs Outpour of Support

“Be authentic” is one of Greentarget’s core values. While we focus on all of our values throughout the year, each month we highlight one of those values in an attempt to reinforce its importance. This month, we focus on “be...more

Brandmarking: Thoughts On The Creation, Protection, And Enforcement Of Brand Identity

In This Issue: - Much Ado About YAHOO! - Lawsuits Can Be Easier to Get Into Than to Get Out Of - Johnny Football, Inc. - Excerpt from Johnny Football, Inc.: It should come as no surprise that...more

Welcome to Privacy Monday

Welcome to a new feature of Privacy & Security Matters – Privacy Monday. We will start your week with a fresh collection of privacy tidbits, goofs and gaffes....more

Trademark owners, beware!

Here is a perfect case study for the value in conducting trademark clearance searching before launching a new brand or product – or even using a slogan on a product....more

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