News & Analysis as of

Mobile Devices Dot Com Disclosure Guide

Orrick, Herrington & Sutcliffe LLP

FTC Dot Com Disclosure Update: What's New for 2013

In March, the Federal Trade Commission issued updated advertising guidelines to take into account the challenges created by the rapid growth of mobile and online advertising platforms, particularly small screen size and other...more

Burns & Levinson LLP

New FTC Advertising Guidelines Are Worth a Review

Burns & Levinson LLP on

In a recent post, I discussed how a company could be liable for referencing a third-party’s unbiased endorsement if, unbeknownst to that company, the basis for the endorsement turned out to be unjustified. In another...more

Mintz - Privacy & Cybersecurity Viewpoints

FTC Finally Updates Its “.com Disclosures” – Welcome to the Small Screen

After rounds of comments and public workshops, the FTC has finally released an update to its digital advertising disclosure guidelines. The FTC first released guidance on digital advertising in 2000 and last May the FTC...more

Pillsbury - Internet & Social Media Law Blog

FTC Updates Mobile and Online Advertising Guidelines

On March 12th, the Federal Trade Commission issued a report updating its mobile and online advertising guidelines. The recently issued report was a follow-up to the year 2000 "Dot Com Disclosures" to address the marked...more

Davis Wright Tremaine LLP

FTC Releases Long-Awaited Update to its 2000 Dot Com Disclosures Guide

The Federal Trade Commission (“FTC”) has released its revised guidance on the principles of advertising disclosures in the online marketplace. Entitled “.com Disclosures,” the new guidance enhances the FTC’s earlier Dot Com...more

Manatt, Phelps & Phillips, LLP

Advertising Law - Mar 15, 2013

In This Issue: SPECIAL FOCUS: FTC Releases Updated Guidance for Digital Marketers; Less Dry or Moisturized? NAD Decides; FTC Targets Lack of Security on Mobile Device's Software; Apple, Parents Reach Deal on In-App...more

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