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The Winter Olympics: A Storytelling Extravaganza

The XXII Olympic Winter Games in Sochi are filled with timeless lessons about marketing and communications — from the individual athletes, the host country and brand sponsors. This bi-annual global display of athleticism...more

The Court of Arbitration for Sport (CAS) prepares for the Olympic Winter Games in Sochi

The Court of Arbitration for Sport (a permanent arbitration institution specialised in the resolution of sports law disputes) opened a temporary office in Sochi, Russia on 28 January 2014, headed by the CAS Secretary General,...more

Public-Private Partnerships, Putin Style

The 2014 Winter Olympics in Sochi, Russia is just around the corner. It will be the most expensive Olympics in history costing an estimated $51 billion. By way of comparison, the 2012 Summer Olympics in London cost...more

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