Product Placement

News & Analysis as of

Digital Single Market Update: The European Commission’s Proposal to Revise the Audiovisual Media Services Directive

The European Commission has proposed legislation in the EU to provide a uniform legal and competition framework for video-streaming services provided via the Internet. The regime includes changes to advertising, the...more

Where We’re Going, We Don’t Need Ads

Where are we going? The future. Well, 1985’s future, as predicted in 1989. And technically, it’s not the future anymore; it’s the present (and soon, the past). You see, in the movie series Back to the Future, today, October...more

Q: What’s Different About the FTC’s New Endorsement Q&As? A: Lots.

The FTC recently released a new version of its Q&As on the Endorsement Guides. The old Q&As, released in 2010, were about seven pages long. The new ones just about double that. The revisions and additions reflect many of the...more

Advertising Law

NAD Decision Offers Reminder About Use of Before and After Pictures - “Before” and “after” photos can provide powerful imagery for advertisers. But a recent decision from the National Advertising Division emphasizes...more

Product Placement – Rules and Trends in Italy

Branded content is a hype word. Audiovisual content is meddled with products and vice-versa, while advertisers are more creative in devising new solutions. Within this context product placement is becoming increasingly...more

Towards consolidated rules for Product Placement in Italy?

Branded content is a hype word. Audiovisual content is meddled with products and vice-versa, while advertisers are more creative in devising new solutions. Within this context product placement is becoming increasingly...more

FTC Looking Closely at Impact on Consumers of ‘Big Data’

Manufacturers and marketers know that the more consumer data they have, the more they can tailor and direct their advertising, their products, and their product placement. This helps them to maximize sales and minimize costs....more

Product Placement in Movies

As someone fascinated by the movie industry, I am always curious about product placement in movies. I wonder how strategic the placement of a product is. Sometimes product placements can be rather ostentatious, as in “The...more

Have a Wonkaful Halloween

It’s hard to believe, but it’s just two weeks away from the parade of pumpkins, witches, and skeletons outside your doorstep. In anticipation of the upcoming candy-filled holiday, I decided to look into a lingering trademark...more

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