News & Analysis as of September 21, 2024

Trademarks › McDonalds

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A Trademark is a legally registered distinctive mark or sign which identifies goods, products or services that originate or are associated with a particular person or enterprise . A typical example of a trademark... more +

The Franchise Memorandum - Issue # 261

Lathrop GPM on 1/15/2021

Welcome to The Franchise Memorandum by Lathrop GPM. Below are summaries of recent legal developments of interest to franchisors. Fifth Circuit Reverses Trial Court’s Excusal of Area Representative’s Tardy Renewal Notice -...more

Brands Respond to COVID-19

Rivkin Radler LLP on 4/3/2020

Many years ago, Mr. Rogers bestowed upon his audience some sage advice given to him by his mother after he would see scary things in the news. His mother told him “look for the helpers. You will always find people who are...more

The Franchise Memorandum - Issue 249

Lathrop GPM on 1/29/2020

Welcome to The Franchise Memorandum by Lathrop GPM, formerly known as The GPMemorandum. Since December 1997, The GPMemorandum has been presenting summaries of recent legal developments of interest to franchisors and companies...more

BIG MAC Trademark Not That Big in the EU: How McDonald’s Failed to Prove Genuine Use of its EU Trademark

Foley Hoag LLP - Making Your Mark on 2/11/2019

On January 11, 2019, the Cancellation Division of the European Union Intellectual Property Office (“EUIPO”) rendered a surprising decision that revoked in its entirety the McDonald’s Company’s BIG MAC trademark registration,...more

Big Mac? What's That?

Dorsey & Whitney LLP on 1/25/2019

When the European Union Intellectual Property Office (EUIPO) last week revoked the EU trade mark registration for the mark ‘BIG MAC’, following a challenge brought by an Irish fast-food chain, SUPERMAC’S, it was hailed by the...more

Supermac Takes a Bite Out of McDonald’s as it Loses the BIG MAC Trade Mark in the European Union

K&L Gates LLP on 1/21/2019

Although it may be one of the most famous burgers in the world, on 15 January 2019, Supermac’s (Holdings) Ltd was successful in seeking the cancellation of McDonald’s International Property Company Ltd (McDonald’s) EU trade...more

McDonald’s Big Loss in Big Mac Case

Kelley Drye & Warren LLP on 1/17/2019

On January 15, the European Union Intellectual Property Office (EUIPO) revoked McDonald’s registered trademark, “Big Mac.” The name “Big Mac” had been protected in the EU for more than 20 years under international classes...more

MACCOFFEE Found Likely To Ride Coat-Tails Of McDonald’s EU ‘Mc’ Family Of Trademarks

Foley Hoag LLP - Making Your Mark on 7/25/2016

On July 5, 2016, the European General Court rendered an interesting decision illustrating the broad protection enjoyed by those trademarks with “a reputation in the EU.”...more

You May Not Be Entitled To Use Your Own Name

Davis Wright Tremaine LLP on 12/11/2014

Working with several artisan food and alcohol producers as clients, we frequently notice that using one’s own name (first, last, or both) as a brand name in association with one’s goods is very common in these industries....more

Trademark Review - Philips Electric Toothbrush and McSweet

Knobbe Martens on 10/28/2014

MCSWEET Gets Pickled: The Board Refuses Registration of MCSWEET for Pickled Vegetables on the Grounds of Confusingly Similarity to, and Likely Dilution of,McDonald’s Family of “MC” Marks - McSweet, LLC filed...more

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Trademarks › McDonalds

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