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Viacom Trademark Litigation

Jenner & Block

Client ViacomCBS Prevails in Trademark Dispute over “MTV Floribama Shore”

Jenner & Block on

In late 2016, MTV began developing “MTV Floribama Shore,” part of the “Shore” franchise that began with “Jersey Shore” in 2009. MTV planned to broadcast the premiere in November 2017. ...more

Dorsey & Whitney LLP

An IP Lesson from Bikini Bottom: What SpongeBob Teaches Us about Trademark Licensing and Liability

Dorsey & Whitney LLP on

It turns out that SpongeBob Squarepants is more than just an absorbent, yellow and porous cartoon character who lives in a pineapple under the sea. He can also teach us an important lesson about trademark licensing and...more

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