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Goulston & Storrs PC

Retail Hybrids: Following Trends in Cars, Sports and Food

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Hybrids of many sorts have been trending in countless industries throughout the years and show no sign of fading away anytime soon. Toyota announced that it sold its 10 millionth hybrid car this year, twenty years after...more

Goulston & Storrs PC

Leveling the Playing Field: Mobile Location Analytics

Goulston & Storrs PC on

As brick-and-mortar retailers face increasing challenges to compete with their online counterparts, a new tool is helping to level the playing field: mobile location analytics. Traditionally, online retailers have had an...more

Kelley Drye & Warren LLP

FTC Settles with Retail Tracking Company that Made Privacy Policy Promises It Couldn’t Keep

Last week, the Federal Trade Commission announced its first settlement with a retail tracking company, resolving allegations that Nomi Technologies, Inc., a micro-location platform that provides analytics services to...more

Mintz - Privacy & Cybersecurity Viewpoints

Big Brother is Watching You (Shop For Pants): Mobile analytics firms implement code of conduct for tracking customers while they...

If you’ve ever dealt with that pushy salesperson at Bed, Bath & Beyond who won’t take your word for it that you’re just browsing and not ready to commit to a high-end home espresso machine, you know that being followed around...more

Mintz - Privacy & Cybersecurity Viewpoints

How Secure Is Your Pop-Up?

Our headline today does not refer to those annoying ads that “pop-up” when you visit websites. We’re talking about the hottest trend in seasonal retailing – the pop-up store. These are the “here today, gone tomorrow”...more

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