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Marketing in the Metaverse

The metaverse presents exciting new opportunities for brands to engage a new audience through interactive virtual environments and immersive experiences, including with virtual products that cross the digital divide. Many...more

Courts Provide Guidance on the Depiction of Real-World Works Including Video Games

Many video games are marketed on the photorealism of their imagery and graphics. However, depending on the depiction, developers and publishers may need to worry about the underlying intellectual property rights in that...more

Electronic Gaming Podcast | Copyright and Trademark - Aaron Hendelman and Gary Greenstein

Join Wilson Sonsini Partners Aaron Hendelman and Gary Greenstein as they dig into how copyrights and trademarks can implicate games and gaming companies. With conversation on topics such as: whether you could put Starbucks in...more

Trademark Law: More Than an “After Thought” in Video Game Anti-Piracy Efforts

Nintendo of America received an eye-popping award of $2.1 million in statutory damages against game pirate Matthew Storman from the United States District Court for the Central District of California on May 26, 2021. The...more

Brexit to Begin Transition Period for Brand Owners Seeking UK Trademark Protection

Brand owners seeking to do business in Europe are well-advised to apply to register their key brands as trademarks. With the United Kingdom formally leaving the European Union as of January 31, brand owners seeking protection...more

New Clearinghouse to Protect Brand Owners against Domain Name Abuse Opens March 26

In connection with the anticipated launch of new domain name extensions as early as April 2013, brand owners soon will have new procedural protections at their disposal. Beginning on March 26, brand owners can begin...more

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