The metaverse presents exciting new opportunities for brands to engage a new audience through interactive virtual environments and immersive experiences, including with virtual products that cross the digital divide. Many...more
4/14/2023
/ Brand ,
Copyright ,
Digital Media ,
Fashion Branding ,
Intellectual Property Protection ,
Marketing ,
Metaverse ,
Online Platforms ,
Popular ,
Trademark Infringement ,
Trademarks
Many video games are marketed on the photorealism of their imagery and graphics. However, depending on the depiction, developers and publishers may need to worry about the underlying intellectual property rights in that...more
Join Wilson Sonsini Partners Aaron Hendelman and Gary Greenstein as they dig into how copyrights and trademarks can implicate games and gaming companies. With conversation on topics such as: whether you could put Starbucks in...more
7/14/2022
/ Copyright ,
Copyright Infringement ,
Copyright Registration ,
Gaming ,
Intellectual Property Protection ,
Music ,
Online Gaming ,
Trademark Infringement ,
Trademark Registration ,
Trademarks ,
Video Games
Nintendo of America received an eye-popping award of $2.1 million in statutory damages against game pirate Matthew Storman from the United States District Court for the Central District of California on May 26, 2021. The...more
6/16/2021
/ Copyright ,
Copyright Infringement ,
Copyright Litigation ,
Copyright Registration ,
Gaming ,
Intellectual Property Litigation ,
Intellectual Property Protection ,
Trademark Infringement ,
Trademark Litigation ,
Trademark Registration ,
Trademarks
Brand owners seeking to do business in Europe are well-advised to apply to register their key brands as trademarks. With the United Kingdom formally leaving the European Union as of January 31, brand owners seeking protection...more
In connection with the anticipated launch of new domain name extensions as early as April 2013, brand owners soon will have new procedural protections at their disposal. Beginning on March 26, brand owners can begin...more