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How AI is Changing the Sports Industry

Much has changed since the “Moneyball” theory revolutionized how technology is used throughout the sports industry and influenced the way fans and experts consume and analyze sports. As is the case in other industries, the...more

Update Alert on Mickelson v. PGA Tour, Inc.

On August 16, 2022, we prepared an alert discussing Mickelson v. PGA Tour, Inc. and the claims made by suspended PGA Tour players (“Player Plaintiffs”) against PGA Tour, Inc. (“Tour.”) Quite a bit has transpired in the past...more

Suspended PGA Tour Members File Suit Against PGA Tour

On August 3, 2022, eleven suspended PGA Tour members filed a complaint in the United States District Court for the Northern District of California (the “Court”) against PGA Tour, Inc. (the “Tour”), alleging violation of...more

Sports in the Metaverse: Key Considerations

The interactive tools that the metaverse offers are a perfect complement to a crucial component of the sports industry: fan engagement. And with an influx of industry players establishing a presence in the metaverse, the way...more

New MLB CBA to Allow Uniform Sponsorships

On March 10, Major League Baseball (MLB) and the MLB Players Association agreed to terms on a new collective bargaining agreement, ending a 99-day lockout that was the first official MLB work stoppage since 1994. As part of...more

College Athletes Cash in on Name, Image, and Likeness

In a move that significantly departs from the NCAA’s strict stance against college athletes’ ability to capitalize on their name, image, and likeness (NIL), the NCAA Board of Directors approved interim policy changes on...more

A New Era in College Sports, but There’s Still a Long Road Ahead

On June 21, 2021, the United States Supreme Court unanimously ruled in Alston v. NCAA that certain rules enacted by the NCAA cannot survive federal antitrust scrutiny. Although this was likely not a major defeat for the NCAA,...more

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