As part of our series on trademarks as critical assets for businesses, this article discusses the importance of selecting and clearing a new or altered trademark for use and registration in the United States. Trademark...more
8/30/2024
/ Arbitrary Marks ,
Business Assets ,
Fanciful Marks ,
Generic Marks ,
Goods or Services ,
Popular ,
Suggestive Marks ,
Trademark Infringement ,
Trademark Registration ,
Trademark Searches ,
Trademarks
Trademarks serve as the cornerstone of brand identity, distinguishing the goods and services of one enterprise from those of another. Trademarks are not just legal tools: they are critical assets. They encapsulate the...more
The Supreme Court of the United States recently considered whether portions of the Lanham Act that relate to trademark infringement can be applied to conduct that takes place outside the United States. Abitron Austria GmbH et...more
7/6/2023
/ Abitron Austria GmbH v Hetronic International Inc ,
Extraterritoriality Rules ,
Foreign Sales ,
Intellectual Property Protection ,
Lanham Act ,
Likelihood of Confusion ,
SCOTUS ,
Trademark Infringement ,
Trademark Litigation ,
Trademarks ,
Use in Commerce
The United States Supreme Court issued the long-awaited Booking.com decision on Tuesday. Justice Ginsburg delivered the 8-1 opinion of the Court, holding that a combination of a generic term and a top-level domain name, like...more
7/1/2020
/ Acquired Distinctiveness ,
Appeals ,
Booking.com ,
Domain Name Registration ,
Domain Names ,
Generic Marks ,
Lanham Act ,
SCOTUS ,
Trademark Registration ,
Trademark Trial and Appeal Board ,
Trademarks ,
United States Patent and Trademark Office v Booking.com BV ,
USPTO
In Romag Fasteners, Inc. v. Fossil, Inc., 590 U.S. ____ (April 23, 2020), the Court held that a showing of willfulness in a trademark case is not required to receive an accounting of profits...more