Social media is a great frontier to build and expand brand equity. Companies use it to create brand identities and even brand “personalities.” On the latest episode of Trending Now - An IP Podcast, Courtney Reigel and Ed...more
Your brand is your identity, and therefore, it is likely your most important asset. Over the past year, with the ever presence of e-commerce transactions due to shutdowns and quarantines, it has never been more important to...more
The United Kingdom’s withdrawal from the European Union (BREXIT) is in its final transition period, which will conclude on December 31, 2020. BREXIT is affecting many areas of commerce for clients who do business in the...more
On the latest episode of Williams Mullen's Trending Now - An IP Podcast, Ed White is joined by Janet Cho to discuss specific strategies to protect and enhance your brand during the COVID-19 pandemic....more
As we begin to emerge from the COVID-19 lockdown, now is the perfect time for businesses to take a good accounting of their IP assets. Laudably, many companies have been working at great speed to develop COVID-19-related...more
On the latest episode of Williams Mullen's Trending Now - An IP Podcast, Amy Pruett is joined by Janet Cho and Ed White to discuss approaches to IP-related agreements during a pandemic....more