In this episode of Trending Now - An IP Podcast, Janet Cho and Ed White discuss what it means when someone puts MADE IN THE USA on their brand and what the connotation is to their brand to consumers....more
Social media is a great frontier to build and expand brand equity. Companies use it to create brand identities and even brand “personalities.” On the latest episode of Trending Now - An IP Podcast, Courtney Reigel and Ed...more
Are you excited about re-opening and expanding your business and brand after a year of pandemic shutdowns in 2020? On the latest episode of Trending Now - An IP Podcast, Ed White and Craig Mytelka discuss how to best utilize...more
Your brand is your identity, and therefore, it is likely your most important asset. Over the past year, with the ever presence of e-commerce transactions due to shutdowns and quarantines, it has never been more important to...more
On the latest episode of Williams Mullen's Trending Now - An IP Podcast, Ed White is joined by Janet Cho to discuss specific strategies to protect and enhance your brand during the COVID-19 pandemic....more