Last week we quickly pivoted from watching the 24/7 “Map Show” to spending our screen time learning at the ANA 2020 Marketing Law Conference. It was a great three days in Chicago in our pajamas of educational seminars....more
11/18/2020
/ Business Development ,
Cannabidiol (CBD) oil ,
Contests & Promotions ,
Coronavirus/COVID-19 ,
Digital Media ,
Drug & Alcohol Abuse ,
Food Labeling ,
Influencers ,
Marketing ,
Media ,
Online Reviews ,
Professional Conferences ,
Wine & Alcohol
In a recent post, we provided guidance on how an advertiser might execute a Super Bowl-related promotion even if it is not an authorized game sponsor. First, avoid mentioning the trademarked name of the event — instead,...more
Early in the game on Sunday night, Esurance ran a commercial announcing that it was giving away more than $1 million through a sweepstakes on Twitter. You may remember that Esurance made a splash with a Twitter-based...more
Every year at this time clients call who want to take advantage of Super Bowl frenzy, whether by running an online sweepstakes, offering a special deal to customers on Super Sunday, posting memes on their Facebook pages,...more
In recent years, companies have increasingly relied on social media platforms to promote their products, often featuring testimonials and endorsements from consumers and public figures as well as other user-generated content....more
6/3/2015
/ Advertising ,
Contests & Promotions ,
Corporate Counsel ,
Disclosure Requirements ,
Endorsements ,
Federal Trade Commission (FTC) ,
FTC Endorsement Guidelines ,
Marketing ,
Social Media ,
Sweepstakes ,
Testimonial Statements
Starting next week, businesses running contests and sweepstakes on Facebook will not be allowed to require users to “like” their pages as a condition of entry to a promotion. This practice, known as “like-gating,” has been...more