News & Analysis as of

Super Bowl

Reflections on Super Bowl Marketing Moments

by Blattel Communications on

Another Super Bowl (and epic mass media marketing event) is in the books and the Philadelphia Eagles are Super Bowl champions for the first time in franchise history. The game was a nail-biter and Blattel Communications even...more

Were Analytics The Real MVP Of The Super Bowl?

by Jackson Lewis P.C. on

As the Eagles readied to celebrate the franchise’s first Vince Lombardi trophy, an unlikely candidate basked in the glow of being declared the game’s Most Valuable Player. Surely it was Nick Foles who, on his way to upsetting...more

Silly Dilly, Drink up Philly: How ABI can buy Eagles’ fans a Bud Light

As the Philadelphia Eagles reached the ultimate milestone for an NFL organization, becoming Superbowl champions, the brewers of Bud Light, Anheuser-Busch InBev (“ABI”), were required to figure out how it would adhere to a bet...more

About that Dodge Super Bowl Ad

by Dorsey & Whitney LLP on

Did you catch that Dodge commercial everyone is talking about with the Rev. Dr. Martin Luther King Jr. voiceover? Many viewers took to Twitter last night to express their belief that the use of the speech to sell trucks was...more

That Time Of Year

by Fox Rothschild LLP on

It was that time of year again—when everyone looks forward to watching commercials and debating which companies hit and which companies missed. Yes, Super Bowl LII happened yesterday and there was no shortage of funny, sad,...more

U.S. Customs and Border Protection Gears up for Super Bowl LII

by Kelley Drye & Warren LLP on

U.S. Customs and Border Protection has been preparing for more than one year for security at this year’s Super Bowl. In coordination with the Department of Defense, other federal agencies, and local law enforcement, CBP’s...more

Legitimate Super Bowl Ambush Marketing

Not all ambush marketing is created equal. Some can cross the line and create a likelihood of confusion as to sponsorship. Some falsely advertises. But, some is totally fair use and lawful....more

Making Fair Use of the Super Bowl Trademark

Over the weekend, the Star Tribune continued the growing drum beat of understandable excitement for Super Bowl LII, as it steadily approaches U.S. Bank Stadium in Minneapolis....more

Minnesota Restaurateurs: Get Compliant with Tip Statutes Before Super Bowl LII

by Nilan Johnson Lewis PA on

Super Bowl LII at U.S. Bank Stadium presents a great opportunity for Minneapolis restaurateurs to generate significant income from parties hosted before and during the big game. With that opportunity, though, comes the...more

OTA & Travel Distribution Update - Aug. 11th, 2017

by Garvey Schubert Barer on

This week’s OTA & Travel Distribution Update for the week ending August 11, 2017 (where has summer gone) is below. Compared to recent weeks, this past week was relatively quiet on the distribution front...more

Advertising Law - February 2017 #4

Not-So-Smart TV: Vizio Settles Over Data Collection - For installing software on smart TVs and collecting viewing data on 11 million consumers without their knowledge or consent, Vizio, Inc. will pay the Federal Trade...more

The Story Behind the Swarming Drones at Super Bowl LI

If you were one of the 111 million viewers to watch Super Bowl LI, you may have seen the half-time show which featured not only a performance by Lady Gaga, but over 300 swarming drones performing an intricate light show....more

Patriots Granted Registrations for “Perfect Season” That Never Was

Regardless of which team you were rooting for, this year’s Super Bowl (a/k/a the Big Game) was an exciting one to watch, with the Patriots making a surprising comeback in the second half, racking up 31 consecutive points to...more

Super Bowl Commercial Highlights Pay Equity

by Fisher Phillips on

Many people watch the Super Bowl for the game. Others watch for the commercials. And perhaps even more watch for both. In years past, it would not have been uncommon for people to spend the Monday after the Super Bowl at the...more

Super Bowl 51: What to Do When the Fantasy is Over and Football Fever Becomes a Work Reality?

Super Bowl 51 is just around the corner, and many of your employees probably already have football fever. According to a January 2016 study conducted by the Workforce Institute at Kronos, 77 percent of American workers...more

Why Roger Goodell Might Be Glad The Super Bowl Is Not Competing With An eSports Event … Yet

Every year, no sporting event attracts more viewers than the Super Bowl. That will be the case again when the Patriots and Falcons square off in Super Bowl 51. But not everything on TV is the same as it has been in the...more

Blog: Houston is a “No Drone Zone” for Super Bowl LI

by Cooley LLP on

As has been the case the last several years, the FAA has announced that flights by drones will again be prohibited in a wide area around NRG Stadium in Houston, the site of Super Bowl LI on February 5. The “no drone zone”...more

What Every Employer Needs To Know About The Super Bowl

by Fisher Phillips on

The stage is officially set. The Atlanta Falcons will be playing the New England Patriots in Super Bowl 51 on Sunday, February 5, 2017, and no doubt your employees are very much aware of the upcoming game. A good many of them...more

#RIO, #SUPERBOWL, #FAIRUSE?

by Knobbe Martens on

It’s Olympics time! And while most of the news has been about Zika and the conditions on the ground in Rio, brand owners know this as a time when the U.S. Olympic Committee is on the warpath sending notices and cease and...more

Patenting the Avocado: A California Story with a Classic Recipe

Guacamole and chips are the ultimate in Super Bowl Sunday comfort food nowadays. During the Panthers/Broncos game, the California Avocado Commission tweeted its own commentary, offering recipes that paired avocados with food...more

Carlos Santana is Everywhere

Seeing Carlos Santana this weekend while watching the Super Bowl with friends reminded me about the recently filed copyright infringement suit against BuzzFeed. You might be thinking, “that was Chris Martin of Coldplay, not...more

A Meaningful Shift in Super Bowl Ads

The Super Bowl ads this year were much like the game itself – maybe one remarkable catch, a few fumbles, and heavy on defense. Some even deserved a penalty flag – like the one for toe fungus and the revolting...more

The SEC, Insider Trading and the Super Bowl

by Dorsey & Whitney LLP on

Perhaps the SEC is developing a sense of ironic timing. The day after the Super Bowl the Commission filed an insider trading action. The conversations which are the predicate for the alleged illegal securities trades began in...more

Did You Catch that Hashtag at the Super Bowl?

by Dorsey & Whitney LLP on

Early in the game on Sunday night, Esurance ran a commercial announcing that it was giving away more than $1 million through a sweepstakes on Twitter. You may remember that Esurance made a splash with a Twitter-based...more

A Word of Warning for Super Bowl Fans

by Fish & Richardson on

Fans of the Denver Broncos are thrilled after they watched their vaunted defense dismantle the NFL’s highest scoring offense, the Carolina Panthers. With the Super Bowl high in full effect, fans of the Broncos are probably...more

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