News & Analysis as of

Super Bowl

Constangy, Brooks, Smith & Prophete, LLP

Comments by Super Bowl-bound Seahawks coach raise workplace questions

Is it worth it? This coming Sunday, Mike Macdonald will lead the Seattle Seahawks into Super Bowl LX against the New England Patriots. That Macdonald is 38 years old and only in his second season as a head coach in the...more

Fisher Phillips

Super Bowl Predictions! (And 4 Tips for Employers Ahead of the Big Game)

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It’s estimated that upwards of 125 million people will watch next week’s Super Bowl matchup between the Seattle Seahawks and the New England Patriots, and it’s likely that your employees will be tuning in. Whether they’re...more

Troutman Pepper Locke

Why Does Everyone Say 'The Big Game' Instead of 'Super Bowl'? — No Infringement Intended Podcast

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In this episode of No Infringement Intended, Austin Padgett and Rusty Close use their shared love of television and Super Bowl nostalgia to unpack the legal world of major event branding. They explain why so many...more

Foster Garvey PC

Play it Smart on Game Day: A Legal Guide to Super Bowl Marketing

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With the Super Bowl coming up, it is important for brands looking to capitalize on football-themed promotions to remember that the terms “Super Bowl” and “Super Sunday” are registered trademarks guarded by the National...more

Lerman Senter PLLC

Broadcasts and Promotions Related to the Super Bowl

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Super Bowl LX (60) will be played on February 8, 2026, in Santa Clara, California. The NFL carefully protects its copyrights and trademarks. If your radio or television station plans to conduct promotions or contests...more

BakerHostetler

The ‘Best’ Super Bowl Ad

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We’re not going to actually wade into that no-win conversation. But there was a Super Bowl ad about whether a company can say it’s the “best” – it even featured a bunch of lawyers. Maybe advertising lawyers, though judging by...more

Fox Rothschild LLP

Annual Super Bowl Post

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My favorite blog post of the year—where I get to assess the best commercials, track the rise in ad costs, and challenge you to identify your favorite celebrity endorsement. This year, demand for ad space was “robust” with...more

Ogletree, Deakins, Nash, Smoak & Stewart,...

Big Game, Big Distractions: Navigating Employment Issues During the Super Bowl

A new national holiday? If football fans had their way, the day after the Super Bowl would be declared work-free! Millions of football fans across the United States will be tuning into the Super Bowl on Sunday, February 9,...more

Fisher Phillips

Very Official Super Bowl LIX Predictions – And Some Workplace Guidance, Too

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This year’s Super Bowl LIX will be watched by 120 million viewers, and that’s not even counting the Taylor Swift fans. The Kansas City Chiefs will try to make history as the first team to win back-to-back-to-back Super Bowls,...more

Foster Garvey PC

Don't Get Benched: 5 Rules for a Winning Super Bowl Campaign

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With the Super Bowl coming up, it is important for brands looking to capitalize on football-themed promotions to remember that the terms “Super Bowl” and “Super Sunday” are registered trademarks guarded by the National...more

Foley Hoag LLP - Making Your Mark

Upcycling at the Super Bowl

As we approach the Super Bowl, the world of “upcycling” also takes the stage. Upcycling refers to the process where garments or other materials are reused and transformed into a new or unique item....more

Verrill

Kicking It Sweepstakes Style

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Maybe it’s just me, but I think when promotion lawyers see an innovative sweepstakes, they think about the legal issues raised. I’m sure the jurisconsults debated over whether Tali, Terni Lapilli and Ludus Latrunculorum could...more

Seyfarth Shaw LLP

Tech Touchdowns: Revolutionizing Football with RFID Tracking

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In the film “Any Given Sunday,” Al Pacino, portraying Coach Tony D’Amato, poignantly compares football to life, describing it as a “game of inches … one half a step too late or too early and you don’t quite make it. One half...more

Fox Rothschild LLP

At Stake - February 2024

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The Illinois Gaming Board held its monthly meeting on Thursday, Feb. 8, 2024. The meeting was hybrid with in-person accessibility at 160 N. LaSalle St., 5th Floor Auditorium and via livestream. Board members present at this...more

Fisher Phillips

Super Bowl Predictions! (And Some Workplace Advice for Employers While We’re At It)

Fisher Phillips on

Matt Carpenter: The 49ers will finally be able to shake off the Chiefs, winning their sixth Lombardi Trophy in a 31-24 game. Brock Purdy will go from Mr. Irrelevant to Super Bowl MVP, leading to an Academy Award-winning film...more

Foster Garvey PC

Is Your Super Bowl Marketing Campaign Playing by the Rules? 5 Tips to Help You Avoid Getting a Penalty

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With the Super Bowl coming up, it is important for brands looking to capitalize on football-themed promotions to remember that the terms “Super Bowl” and “Super Sunday” are registered trademarks guarded by the National...more

Littler

What Issues Do Super Bowl Squares Present in the Workplace?

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Break out the Super Bowl squares. Now that the February 11, 2024, Super Bowl matchup between the Kansas City Chiefs and San Francisco 49ers is set, many American workplaces will turn to the ubiquitous office pool to...more

BakerHostetler

Superbowl Ads: Do They Mean the Unemployment Line for Ad Lawyers?

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I love the Superbowl. I couldn’t give a toss about football. I am there for the snacks, the snacks and more snacks. And Rihanna (congrats, Mama!). And the ADS! Every year, we ad lawyers measure our worth by how many Superbowl...more

Wiley Rein LLP

Rihanna’s Halftime Performance Was Nothing to Complain About (to the FCC, at least)

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The leadup to the Super Bowl LVII Halftime Show was filled with speculation about who would be the special guest that Rihanna teased. Would it be Adele, who said she was “going just for Rihanna”? Eminem? Someone else? Of...more

FordHarrison

Slipping and Sliding Through the Big Game and Workday

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Updated: Feb 15, 2023 - The Kansas City Chiefs and the Philadelphia Eagles were scheduled to face off on the Biggest Stage, but it looked more like they were facing off on the Biggest Ice Rink.  Both teams appeared to slip...more

Seyfarth Shaw LLP

2023 Super Bowl Auto Ads: Is There a Hidden Message?

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Super Bowl LVII saw a hobbled Patrick Mahomes lead the Kansas City Chiefs to a 38-35 victory over the Philadelphia Eagles. In addition to an entertaining halftime show by Rihanna, the Super Bowl is a marketing spectacle where...more

Fox Rothschild LLP

SB Commercial Debate 2023

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Would it even be the Super Bowl if there wasn’t a blog post asking about your favorite commercials? Are your top choices dictated by the product, the celebrity, or the content? Did you prefer the spoofs on something familiar...more

Seyfarth Shaw LLP

Staying in Bounds with Super Bowl® Advertising

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The Super Bowl is one of the most highly anticipated events in the world of sports, attracting millions of fans, advertisers, and sponsors from around the globe. Because of this, Super Bowl advertisements are plentiful both...more

Fisher Phillips

5 Tips for Employers to Avoid a Fumble Ahead of Super Bowl Sunday

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More than 100 million people are expected to watch Super Bowl LVII on February 12 – including many of your employees. Maybe they’re avid fans or perhaps they’re simply tuning in for the commercials or halftime show. Either...more

Foster Garvey PC

Planning a Super Bowl Marketing Campaign? 5 Quick Tips for Staying in Bounds and Avoiding Disqualification

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With the Super Bowl coming up, it is important for brands looking to capitalize on football-themed promotions to remember that the terms “Super Bowl” and “Super Sunday” are registered trademarks guarded by the National...more

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