On 12 December 2025, China's State Administration for Market Regulation (“SAMR”) issued draft guidance on the use of referenced content in advertisements (the “Draft”)....more
1/26/2026
/ Advertising ,
Artificial Intelligence ,
China ,
Comment Period ,
Draft Guidance ,
E-Commerce ,
Enforcement Guidance ,
False Advertising ,
Proposed Rules ,
Regulatory Oversight ,
Regulatory Requirements ,
State Administration for Market Regulation (SAMR)
China's National Intellectual Property Administration (“CNIPA”) has recently issued a new enforcement directive identifying seven categories of illegal trademark use that will be subject to heightened administrative scrutiny....more
On 27 December 2025, the Standing Committee of China's National People's Congress released the Draft Amendment to the Trademark Law of the PRC for public comment. Comments from stakeholders are due by 10 February 2026, and...more
1/20/2026
/ China ,
Comment Period ,
Intellectual Property Protection ,
Proposed Legislation ,
Regulatory Agenda ,
Regulatory Reform ,
Trademark Application ,
Trademark Cancellation ,
Trademark Opposition Proceedings ,
Trademark Registration ,
Trademarks
As the holiday season ushers in its busiest months, retailers and fashion brands are confronting a marketplace reshaped by rapid technological disruption, shifting regulatory expectations, and increasingly savvy consumers. AI...more
12/19/2025
/ Advertising ,
Artificial Intelligence ,
Brand ,
Copyright ,
Data Privacy ,
Data Protection ,
Environmental Social & Governance (ESG) ,
Fashion Industry ,
Greenwashing ,
Innovative Technology ,
Machine Learning ,
Marketing ,
Payment Systems ,
Privacy Laws ,
Regulatory Requirements ,
Retail ,
Retailers ,
Sustainability ,
Sustainable Business Practices ,
Third-Party Risk ,
Trademarks ,
Vendors
China’s third amendment to the Anti-Unfair Competition Law (AUCL) ), which takes effect today, October 15, 2025, marks an important shift in IP enforcement using the AUCL, especially in the digital space. ...more
The Guidelines’ clear and standardized method for calculating illegal business turnover, and the specific rules provided for a number of complex situations will make it easier and more transparent in practice for both brand...more
Following their publication on 6 May 2024 by the State Administration for Market Regulation (SAMR), China's new Interim Provisions on Anti-Unfair Competition on the Internet (in Chinese “网络反不正当竞争暂行规定”, the “Provisions”) will...more
Amidst the hustle and bustle of holiday shopping, retailers are continuing to herald digital mediums to spread holiday cheer to shoppers worldwide.
The Hogan Lovells Retail and Fashion team is delighted to bring you our...more
China’s State Administration for Market Regulation recently published the Measures for the Administration of Internet Advertising (“Measures”), which will take effect on 1 May 2023. The Measures, containing a number of...more
COVID-19 and IT service provider contracts: A checklist for force majeure events -
The COVID-19 pandemic, and the various restrictions that have been implemented in response to it, are causing extraordinary business...more
2019 was an eventful year in the Chinese IP landscape, with a large number of major developments shaking up existing practice, and with important overhauls of laws and regulations....more
Businesses are increasingly turning to trade secrets as a mechanism to protect their innovations and know-how. In some cases, trade secrets offer an attractive alternative to patent protection. Companies also recognize the...more
2/19/2020
/ Administrative Proceedings ,
Asia ,
Competition ,
Confidential Information ,
Criminal Penalties ,
Criminal Sanctions ,
EU ,
Foreign Investment ,
Infringement ,
Intellectual Property Protection ,
Misappropriation ,
Penalties ,
Trade Secrets ,
UK Brexit ,
Unfair Competition ,
United States-Mexico-Canada Agreement (USMCA)
Consumer-facing companies are increasingly utilizing social media influencers to get their advertising to targeted audiences and to learn how their products are working for real people. This innovative form of advertising is...more
The Shanghai Pudong District Court has recently handed down a remarkable judgment, awarding punitive damages equal to 3 times the proven damages to a foreign sportswear company, and fully upheld the company's claim for RMB 3...more
11/26/2019
/ China ,
Fashion Branding ,
Fashion Design ,
Fashion Industry ,
Intellectual Property Protection ,
International Trademark Protection ,
Punitive Damages ,
Sports Apparel ,
Trademark Infringement ,
Trademark Litigation ,
Trademark Registration ,
Trademarks
Last year, right holders in China have seen a number of major developments including; a milestone Supreme Court judgment dealing with trademark squatting, new specialized cyberspace courts, a new E-Commerce law, clarification...more
2/27/2019
/ China ,
Corporate Counsel ,
Cybersecurity ,
E-Commerce ,
Intellectual Property Protection ,
OEM ,
Supreme People's Court of China ,
Trademark Infringement ,
Trademark Litigation ,
Trademark Registration ,
Trademark Squatting ,
Trademarks
In a recent judgment, China’s highest court, the Supreme People’s Court (“SPC”), dealt a significant blow to trademark squatters. The case is noteworthy for several reasons...more