AGG Talks: Cross-Border Business: A Business Leader’s Guide to Cross-Border Trademark Protection
5 Key Takeaways | Recent Developments in United States Trademark and Unfair Competition Law
5 Key Takeaways | Why Trademark Policy Matters to Brand Owners Large and Small
Protecting Your Brand in China
Most general counsel did not build their careers expecting to spend meaningful time on trademarks. They are rarely the reason a deal closes, a lawsuit settles or a quarter hits its numbers....more
The 13th edition of the Nice Classification (NCL 13-2026) became effective on January 1, 2026, and has been incorporated into U.S. examination practice through updates to the U.S. Patent and Trademark Office’s (USPTO)...more
Securing a federal trademark registration is one of the most effective ways to protect your brand, deter copycats, and enhance the value of your business. Yet, the path from concept to registration is full of strategic...more
Trademark lawyers eventually learn a hard truth: brands often do not die; instead, they drift. Sometimes they drift quietly into nostalgia. Sometimes they drift into the hands of the entrepreneurial and well-advised. Other...more
The World Intellectual Property Organization (WIPO) has published the 13th edition of the Nice Classification, introducing changes across all 45 classes of goods and services, effective January 1, 2026. Brand owners are...more
As of January 1, it’s been five years since Brexit (where does the time go?!). Its final implications for trademark rights in the EU and UK took effect as we rang in the new year. As a reminder, even if you don’t recall...more
While economists may argue about whether globalization has turned the world flat, there is no doubt that American fashion companies and designers have increasingly looked abroad to grow their businesses....more
The Trade Marks Amendment (International Registrations, Hearings and Oppositions) Regulations 2025 passed on 18 November 2025 introduces several amendments designed to streamline the Australian trade mark system, reduce...more
Eminem’s recent trademark activities raise a question. Is Slim being shady in attempting to enforce his trademark rights, or is he duly protecting his brands? Protecting one’s trademarks isn’t just for big businesses, online...more
Until now, the only means of protecting a trademark in the Maldives, the smallest country in Asia known for its rich marine life and vibrant coral reefs, was accomplished by publishing informal Cautionary Notices in local...more
On Tuesday, December 9, 2025, the U.S. Chamber of Commerce’s Global Innovation Policy Center (GIPC) hosted its 19th Annual IP Attaché roundtable in Washington, D.C....more
Beginning in 2026, trademark owners in the United Kingdom and European Union will need to rely on use of their trademark registrations within the relevant jurisdiction in order to meet the use requirements put forth by the...more
Following Brexit, the United Kingdom Intellectual Property Office (UKIPO) automatically converted approximately two million EU trade marks into comparable UK trade marks (“UK trademark clones”) to preserve protection in the...more
A basic rule of trademark law is that trademark protection cannot be obtained for a term that is “generic,” meaning that it simply designates the type of goods at issue. For example, the term “apple” is generic when used to...more
USPTO Operations - The USPTO remains fully operational during the government shutdown....more
INTRODUCTION On 2 July 2025, the General Division of the High Court delivered a key judgment on the issue of statutory damages in Louis Vuitton Malletier v Ng Hoe Seng (formerly trading as EMCASE SG) [2025] SGHC 122 ("Ng Hoe...more
As the marketplace becomes more crowded, capturing and keeping the consumer’s attention can be difficult, especially in the online world where advertisements, chatbots, and other forms of digital technology distract the...more
In this episode, Mike Burke, AGG Corporate partner and chair of the International Practice, sits down with Bri Falcon, AGG Litigation & Dispute Resolution and Intellectual Property of counsel. Mike and Bri discuss the...more
The United States is a party to the Madrid Protocol, an international treaty simplifying and centralizing the process for registering trademarks on an international basis. This treaty allows owners of U.S. trademark...more
In a precedential decision, the Federal Circuit upheld the United States Patent and Trademark Office (“USPTO”) and Trademark Trial and Appeal Board’s (“Board”) refusal of the mark “VETEMENTS” under the foreign equivalents...more
In today’s crowded tech marketplace, brand identity is one of a company’s most valuable assets. A well-chosen trademark doesn’t just help consumers recognize your business – it also provides legal protection against copycats...more
While reality stars often use their on-camera exposure to kick-start their personal brand, sustaining momentum relies heavily on cultivating a strong social media presence to stay connected with their audience. Not...more
U.S. trademark rights stop at the border. If your business operates internationally or plans to expand abroad, you need to understand how to protect your trademark rights beyond the United States. Unlike the U.S., many...more
Fanatics, LLC v FanFirm Pty Ltd [2025] FCAFC 87 - The Full Federal Court of Australia has passed judgment on a clash between local sports merchandiser, FanFirm Pty Limited, and a global opponent, Fanatics, LLC in a case about...more
You have a brand—a trademark—for your business. Perhaps it is a word, phrase, symbol, design, or a combination of these that identifies and distinguishes the source of goods or services. At its heart, trademark law is...more