JD Supra and LIMELIGHT present findings from a survey of corporate counsel and business leaders on how they discover, evaluate, and act on law firm thought leadership. The report offers practical, data-backed guidance on...more
AI visibility isn't built by PR or your website alone. It's built when both reinforce the same expertise, in the same language, pointed at the same people....more
As AI systems increasingly shape brand discovery, a strong PR strategy is no longer optional, writes LIMELIGHT's Kenny Gary....more
AI has moved from a task-based assistant to a collaborative participant—and for professional services organizations, that shift makes strategic oversight and editorial leadership more essential, not less....more
Calling all corporate counsel: what do you want from law firm thought leadership? Take our survey....more
Private equity firms face unique marketing challenges—but also big opportunities. Kenny Gary’s latest piece breaks down how PE firms can build trust through content and stand out in a crowded market....more
AI is reshaping how legal services are discovered and recommended. Kenny Gary explains why law firms must rethink SEO, elevate expert-led content, and structure it for AI visibility before they’re left behind....more
As AI-generated content floods the digital landscape, a new competitive edge emerges: human trust. Kenny Gary explores why digital PR—anchored in authenticity—may be the antidote....more
Kenny Gary explores various technologies that can help PR professionals navigate the complexities of the modern information landscape....more
Survey says: many legal tech companies lack a formal go-to-market strategy....more