10 Key Takeaways for Law Firm Marketers from LMA Tech Midwest (Plus More...)

by JD Supra Perspectives
Contact

[From Katherine L. Galbreath and Walter D. McCorkle, Marketing Technology Coordinators at law firm Bradley, here's a succinct recap of takeaways from the recent LMA Technology Midwest conference that unfolded in Chicago:]

Takeaways from the presentations:

  1. Don't reinvent the wheel. If your firm has existing tools, identify ways in which you are not yet fully utilizing those tools. Sometimes all your team needs is some additional training.
  2. Collaboration tools can help improve communication and productivity. The age-old desk calendar doesn't cut it anymore. For team communication to thrive, consider investing in tech tools like Trello and Asana to build out tasks, set reminders, and automate email notifications.
  3. POEM (Paid, Owned, Earned, or (Social) Media) - With the number of available media tools growing constantly, each segment of media holds its own inherent value, but data has continued to show the larger slice of the pie might become owned media (webinars, podcasts, video, email, etc.).
  4. Web accessibility is a must. Web accessibility refers to the ways in which a website can help those with disabilities perceive, understand, navigate and interact with your website. So why is it a must? Aside from potential legal implications of not being accessible, it shows that you, your team, your firm, and your organization are sensitive to the needs of the disabled. Bonus: Google gives priority to accessible sites.
  5. Become more productive. The days of using your inbox as a task list is over. Help yourself and your team better prioritize your day (and sense of accomplishment) by setting a "bulls eye" of three to five target projects/tasks to complete for the day. Then prioritize tasks by assigning their importance (or lack there of) and urgency (fire drill or non-urgent).
  6. New technologies, such as CRM or Proposal Generator, enhance pre-existing processes. Look at it from the attorney’s perspective and not just how it helps your own team. What was their work process before and how will this help them?
  7. Have monthly strategic meetings with your project teams. If your internal teams and vendors look at the project more holistically, it should help determine a road map early on and allow every team member to consider all the short- and long-term factors.
  8. Build a team that is afraid of failure. You want people who can learn from their mistakes, but it’s important to have people involved who will meet deadlines, do the work correctly the first time, and plan ahead so that the project is a success.
  9. Be ready to adapt. Sometimes people receive the finished product and realize it’s not what they expected it to look like.
  10. If you’re having trouble getting buy-in for new firm projects, incentivize participation – give attorney/staff gift cards or other compensation for donating time to work on innovation projects.

General conference attendance takeaways:

  1. It’s easy to sit with your own team or people you met earlier, but you’ll get to hear more experiences and different perspectives if you sit with different people during each session.
  2. If you have multiple people from your team attending, decide ahead of time which sessions will be most useful to each of you. If each person can attend a different session per time slot, you can get a quick snapshot and key takeaways from every session.
  3. Review the presentations again later if they’re posted. You may have missed smaller, but important, details during the session while trying to pay attention and take notes.
  4. Meet with vendors that you already work with or would like to work with. It’s always great to meet members of their team in person that you may already be working with indirectly. If you’re interested in working with a particular vendor, they may have a client attending the conference who can give you firsthand insight.
  5. Be open to talking to people who may work for a different type of employer or in a different industry. Their firm may be much smaller or larger or be in a completely different practice area, but sometimes the core of their best ideas can be successfully adapted for your firm with a few tweaks.

*

[Katherine L. Galbreath is Marketing Technology Coordinator at Bradley. She has assisted with Bradley’s rebranding and website launch, the firm’s proposal system, and is currently helping to lead the CRM rollout for over 500 attorneys across nine offices. Walter D. McCorkle is Marketing Technology Coordinator at Bradley. He works closely with the firm’s business development team and attorneys to manage content flow through the firm’s various communication channels. He develops and manages firm blogs, executes communication strategies through the firm’s social media, and oversees firm website activity to promote the firm brand and its over 500 attorneys.]

Written by:

JD Supra Perspectives
Contact
more
less

JD Supra Perspectives on:

Readers' Choice 2017
Reporters on Deadline

"My best business intelligence, in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:
Sign up using*

Already signed up? Log in here

*By using the service, you signify your acceptance of JD Supra's Privacy Policy.
Custom Email Digest
Privacy Policy (Updated: October 8, 2015):
hide

JD Supra provides users with access to its legal industry publishing services (the "Service") through its website (the "Website") as well as through other sources. Our policies with regard to data collection and use of personal information of users of the Service, regardless of the manner in which users access the Service, and visitors to the Website are set forth in this statement ("Policy"). By using the Service, you signify your acceptance of this Policy.

Information Collection and Use by JD Supra

JD Supra collects users' names, companies, titles, e-mail address and industry. JD Supra also tracks the pages that users visit, logs IP addresses and aggregates non-personally identifiable user data and browser type. This data is gathered using cookies and other technologies.

The information and data collected is used to authenticate users and to send notifications relating to the Service, including email alerts to which users have subscribed; to manage the Service and Website, to improve the Service and to customize the user's experience. This information is also provided to the authors of the content to give them insight into their readership and help them to improve their content, so that it is most useful for our users.

JD Supra does not sell, rent or otherwise provide your details to third parties, other than to the authors of the content on JD Supra.

If you prefer not to enable cookies, you may change your browser settings to disable cookies; however, please note that rejecting cookies while visiting the Website may result in certain parts of the Website not operating correctly or as efficiently as if cookies were allowed.

Email Choice/Opt-out

Users who opt in to receive emails may choose to no longer receive e-mail updates and newsletters by selecting the "opt-out of future email" option in the email they receive from JD Supra or in their JD Supra account management screen.

Security

JD Supra takes reasonable precautions to insure that user information is kept private. We restrict access to user information to those individuals who reasonably need access to perform their job functions, such as our third party email service, customer service personnel and technical staff. However, please note that no method of transmitting or storing data is completely secure and we cannot guarantee the security of user information. Unauthorized entry or use, hardware or software failure, and other factors may compromise the security of user information at any time.

If you have reason to believe that your interaction with us is no longer secure, you must immediately notify us of the problem by contacting us at info@jdsupra.com. In the unlikely event that we believe that the security of your user information in our possession or control may have been compromised, we may seek to notify you of that development and, if so, will endeavor to do so as promptly as practicable under the circumstances.

Sharing and Disclosure of Information JD Supra Collects

Except as otherwise described in this privacy statement, JD Supra will not disclose personal information to any third party unless we believe that disclosure is necessary to: (1) comply with applicable laws; (2) respond to governmental inquiries or requests; (3) comply with valid legal process; (4) protect the rights, privacy, safety or property of JD Supra, users of the Service, Website visitors or the public; (5) permit us to pursue available remedies or limit the damages that we may sustain; and (6) enforce our Terms & Conditions of Use.

In the event there is a change in the corporate structure of JD Supra such as, but not limited to, merger, consolidation, sale, liquidation or transfer of substantial assets, JD Supra may, in its sole discretion, transfer, sell or assign information collected on and through the Service to one or more affiliated or unaffiliated third parties.

Links to Other Websites

This Website and the Service may contain links to other websites. The operator of such other websites may collect information about you, including through cookies or other technologies. If you are using the Service through the Website and link to another site, you will leave the Website and this Policy will not apply to your use of and activity on those other sites. We encourage you to read the legal notices posted on those sites, including their privacy policies. We shall have no responsibility or liability for your visitation to, and the data collection and use practices of, such other sites. This Policy applies solely to the information collected in connection with your use of this Website and does not apply to any practices conducted offline or in connection with any other websites.

Changes in Our Privacy Policy

We reserve the right to change this Policy at any time. Please refer to the date at the top of this page to determine when this Policy was last revised. Any changes to our privacy policy will become effective upon posting of the revised policy on the Website. By continuing to use the Service or Website following such changes, you will be deemed to have agreed to such changes. If you do not agree with the terms of this Policy, as it may be amended from time to time, in whole or part, please do not continue using the Service or the Website.

Contacting JD Supra

If you have any questions about this privacy statement, the practices of this site, your dealings with this Web site, or if you would like to change any of the information you have provided to us, please contact us at: info@jdsupra.com.

- hide
*With LinkedIn, you don't need to create a separate login to manage your free JD Supra account, and we can make suggestions based on your needs and interests. We will not post anything on LinkedIn in your name. Or, sign up using your email address.