The pivotal role of marketing and communications in successfully launching the news of a law firm merger cannot be underestimated. Striking the right balance between client-centric narratives, internal messaging, brand management, and PR is a fine art.
Today on the CMO Series, Will Eke is excited to welcome Will Brewster, Head of Communications at Clyde & Co, who has first-hand experience doing just that. Will joins the CMO Series Podcast to delve into the different stages of Clyde & Co’s merger with See more +
The pivotal role of marketing and communications in successfully launching the news of a law firm merger cannot be underestimated. Striking the right balance between client-centric narratives, internal messaging, brand management, and PR is a fine art.
Today on the CMO Series, Will Eke is excited to welcome Will Brewster, Head of Communications at Clyde & Co, who has first-hand experience doing just that. Will joins the CMO Series Podcast to delve into the different stages of Clyde & Co’s merger with BLM from a communications perspective, and discuss the challenges, opportunities, and learning for others endeavoring to do the same.
The conversation explores:
- The point Will was brought into the merger with BLM and the first stage of the process from a communications perspective
- The main challenges during the initial phase
- The key factors for success ahead of launching the communications campaign and how they played out in practice
- How to keep the clients at the heart of the campaign
- The impact of the merger on the team
- Advice for any marketing and communications leaders navigating a merger
A full transcription is available here: https://blog.passle.net/post/102io2v/cmo-series-ep113-will-brewster-of-clyde-co-on-the-journey-of-a-law-firm-merge
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